Scrum is made up of Influencers, Entrepreneurs, and Makers

In the empirical world, we have 3 key skill areas of accountability that are needed to effectively deliver products of the highest possible value! We need Influencers that can provide leadership and create environments within which groups of people can organise the work. I consider this the Leadership Track where you have Scrum Masters, Coaches, and CEO. We need Entrepreneurs who can have a vision and project knowledge and understanding of that vision to the people that need to make that vision happen. This is the Value Track and may be made up of Product Owners, Analysts, and Subject Matter Experts. Last we have the Makers who are the ones who do the work that brings the product to life. They are on the Technical Track and focus on turning the vision into a reality. They have many skills and may have coders, testers, and other experts…

To have a successful company we need all three tracks to exist in the correct balance!

Scrum is made up of Influencers, Entrepreneurs, and Makers

Ultimately what do you care about? Do you care about the people, the product, or the work? You have lots of choices here, and you can always cross between these tracks, however, there should be progression and growth in each of them. You should not have to change track to grow.

Leadership Track ( Influencer )

The job of folks on the Leadership Track is to create an environment within which we can create products of the highest possible value within the bounds of our organisational constraints.

Those on the Leadership Track have often had experience in both the Value Track and the Technical Track and are familiar with the difficulties of both. They focus on enacting change in the organisation that makes others lives easier and focus on inspiring them to greatness.

Job Titles that might exist in the Leadership Track: Scrum Master, Manager, Agile Coach, Human Resources, CEO, Vice President, Practice Lead

Our Training for the Leadership Track

No items found

Value Track ( Entrepreneurs )

The job of folks in the Value Track is to maximise the value delivered in the product.

Those on the Value Track should have experience in the Business Domain, and be experts in the product. Ideally, they have an entrepreneurial spirit and are adept at experimentation and understanding that decision needs to be made based on data.

Job Titles that might exist in the Value Track: Business Analysis, Product Owner, User Experience Designer, Subject Matter Expert

Our Content for the Value Track

No items found

Technical Track ( Makers)

The job of folks in the Technical Track is to create a usable product every iteration.

Those on the Technical Track should have experience in the Technical Domain and some knowledge of the Business Domain. Ideally, they have a broad set of technical skills that allows them to work in any part of the product and some deep expertise that they have or are seeking, mastery over.

Job Titles that might exist in the Value Track: Coders, UX Designers, Testers, Security Specialists

Our Training for the Value Track

No items found

Upcoming Training Opportunities

We love training and have many classes! Most of our classes are private for customer, but we also have a few public classes that you can join.

5 - 8 Dec, 2022
Public Open ( 5 ) naked Agility with Martin Hinshelwood Training Advanced 16 hours Half-days
Europe [ GMT ]
12 - 15 Dec, 2022
Public Open ( 12 ) Training Beginner 16 hours Half-days
Europe [ GMT ]
9 - 12 Jan, 2023
Private Rate naked Agility with Martin Hinshelwood Training Beginner 16 hours Half-days
Europe [ GMT ]
16 - 19 Jan, 2023
Private Rate naked Agility with Martin Hinshelwood Training Beginner 16 hours Half-days
Europe [ GMT ]
Any Date!
Delivery Mode: In-Person or Live Virtual
Visability: Private or Public
Any Time

We have taught classes from New Zealand to Seattle and everywhere in-between!

Upcoming Training Opportunities

These are the next five classes we have, and you can check out our full public schedule of classes.

Live virtual Professional Scrum with UX online on 5th December over four half-days
Virtual Advanced 5
5 - 8 Dec, 2022
09:30-13:00 GMT
Live Virtual Applying Professional Scrum Minecraft on  12th December 2022
Virtual Beginner 12
12 - 15 Dec, 2022
14:00-17:30 GMT

We can deliver any of our courses as private in-house training over Microsoft Teams & Mural. We also recommend training based on your accountabilities or role, you can go directly to recommended courses for Scrum MastersProduct OwnersDevelopers and Agile Leaders.

Create a conversation around this article

Share on Facebook
Share on Twitter
Share on Linkdin

Related Courses

Leadership Essentials


Professional Agile Leadership (PAL) Essentials is a 14h workshop, delivered over four half-days that provides a foundation of the role that leaders play in creating the conditions for a successful agile transformation.

Scrum Master


An interactive activity-based course where students gain a strong understanding of Professional Scrum and the role of the Scrum Master.

Product Owner


Being a professional Product Owner encompasses more than writing requirements or managing a Product Backlog. Product Owners need to have a concrete understanding of all product management aspects, including but not limited to product ownership, that drives value from their products.

Evidence-Based Management


𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗔𝗴𝗶𝗹𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (𝗣𝗔𝗟-𝗘𝗕𝗠) is delivered over two half or one full day(s) and includes the industry recognised 𝗣𝗔𝗟-𝗘𝗕𝗠 𝗮𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁. It shows how leaders can guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results. EBM focuses on customer value and intentional experimentation to systematically improve an organization’s performance and achieve its strategic goals.

Read more

Martin Hinshelwood (He/Him)
To my understanding there is a frustrating misunderstanding of reality when one thinks that the Product Owner can reject a single story at the Sprint Review. This is the fallacy of the rejected backlog item.
Martin Hinshelwood (He/Him)
There is no such thing as an Agile Transformation, Digital Transformation, DevOps Transformation, or any of the Whatever Transformation that you can think of or have been sold. You can’t buy agility, and you certainly can’t install it. There is no end state, no optimal outcome, No best practices. We …
Martin Hinshelwood (He/Him)
In light of the new normal and the last 20 years of technological progress, we need to re-define co-location as we no longer need to be in the same room as each other to get the 80% of communication that is non-verbal. If we are participating in an online event, …
Martin Hinshelwood (He/Him)
Gathering the metrics for Evidence-based Management in software organisations can be a strenuous task and I have a number of customers that are fretting on what to collect and from where. Here I try to create an understanding of the ‘what’ that we need to collect.


We believe that every company deserves high quality software delivered on a regular cadence that meets its customers needs. Our goal is to help you reduce your cycle time, improve your time to market, and minimise any organisational friction in achieving your goals.

naked Agility Limited is a professional company that offers training, coaching, mentoring, and facilitation to help people and teams evolve, integrate, and continuously improve.

We recognise the positive impact that a happy AND motivated workforce, that has purpose, has on client experience. We help change mindsets towards a people-first culture where everyone encourages others to learn and grow. The resulting divergent thinking leads to many different ideas and opportunities for the success of the organisation.