Product Goal is an Intermediate Strategic Goal

The Evidence-Based Management Guide describes not only a Strategic Goal but also an Intermediate Strategic Goal that is needed to evaluate and adapt your progress towards your intended visions of your product. The key to realising an agile mindset within the business is the idea of experimentation and that we don’t know where we want […]

The Product Goal is a commitment for the Product Backlog

Scrum-Framework-Product-Goal

In the 2020 Scrum Guide Ken and Jeff introduces the idea of the Product Goal. The Product Goal is a commitment to ensure transparency and focus against progress. The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. The Product Goal is […]