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What is a product owner? Why are they essential?

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A #productowner acts like the CEO of the product in #scrum. They set a powerful #productvision to inspire the #scrumteam, and they play a critical role in ordering and prioritizing the #productbacklog in collaboration with customers, product stakeholders, and #developers.

People sometimes confuse a product owner with a #projectmanager, but they aren’t the same thing nor do they do the same thing, although a product owner does take care of many elements that a project manager would.

In this short video, Martin Hinshelwood explains what a product owner is and why they are essential for a #scrumteam.

About NKD Agility

Naked Agility is an #agile consultancy that specializes in #scrumtraining, #agilecoaching and #agileconsulting to help teams evolve, integrate, and continuously improve.

We recognize the positive impact that a happy AND inspired workforce can have on customer experience, and we actively help organizations to tap into the power of creative, collaborative, and high-performing teams that is unique to #agile and #scrum environments.

If you are interested in #agiletraining, visit https://nkdagility.com/training/
If you have identified the need for #agilecoaching and #agileconsulting, visit https://nkdagility.com/agile-consulting-coaching/

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#scrum #agile #scrumteam #agileprojectmanagement #agileproductdevelopment #projectmanagement #productdevelopment #agilecoach #agileconsultant #agiletraining #scrumtraining #scrumorg

https://www.youtube.com/watch?v=XdzGxK1Yzyc

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