Home > Helpful Resources > What is a product owner?    Why are they essential?

What is a product owner?    Why are they essential?

Decoding the Role of the Product Owner

A common question I often encounter is,  “What exactly is a product owner?”

While I understand this question may seem straightforward, there’s more to it than meets the eye. 🤔

Accountability Beyond a Title 

A product owner isn’t just a fancy job title you’ll find on business cards or email signatures. Instead, it’s an accountability.  🌟

So, you might not find someone wearing a badge stating, “I’m the product owner.

It’s about the accountabilities someone in your organisation takes on, with the central focus being accountable for maximising the value of work done by the scrum team.   🎯

Understanding and Maximising Value

But what does this “value” mean?

It isn’t just about ordering a product backlog.

The core essence of a product owner lies in maximising the value of work done by the scrum team. It’s not merely about ordering a product backlog – that’s just a tiny, mechanical element of this vast accountability.

The real challenge in your specific organisational context is discerning what product ownership means.

How do we amplify the value of our work? 📈

And yes, that takes a lot more than just managing a list! 📊

Staying Connected 

A product owner isn’t just about the ‘now’. They’re the pulse of where the product is heading and the heartbeat of the strategy.   A product owner needs a deep understanding of the market, insights into product usability, customer feedback, and much more.

 It’s all about tuning into every signal that might impact our project’s direction and success. They’re the ones responsible for setting the tone for product leadership and the strategic direction.

The more informed the product owner is, the better the strategic direction and the resonance with the market. 🌐

Aligning Vision and Direction

One of the greatest challenges I’ve observed is teams delivering products that neither resonate with stakeholders nor customers.   🧭 

This misalignment is where the product owner becomes indispensable. They ensure everyone, from customers to developers, is aligned toward a shared vision, goal, and strategy.

Unified Direction

In Scrum, the product owner is ideally one individual, not a committee. Yet, they might lead a committee, offering another intriguing layer to this role.

We see variations of product owners across industries, some transitioning from software engineers, some from scrum masters, while others might represent customers directly.  🚀 

Regardless of the background, the ultimate aim remains the same: to steer everyone in one clear, unified direction.

Why Are They Essential?

If teams aren’t delivering products that stakeholders understand and customers love, there’s a misalignment.

The product owner’s vitality ensures everyone involved in a product is moving cohesively toward a shared goal. They embody the strategy, vision, and direction. If we’re not all rowing in the same direction, how can we reach our destination successfully?

That’s the magic of a product owner.  💡 

Unveiling More Layers of Scrum and Agile  

I’d love to share more insights and guidance for those intrigued by the intricacies of Scrum and Agile roles.

Join me in my Agile and Scrum courses to uncover the depth and breadth of these roles.


We believe that every company deserves high quality software delivered on a regular cadence that meets its customers needs. Our goal is to help you reduce your cycle time, improve your time to market, and minimise any organisational friction in achieving your goals.

naked Agility Limited is a professional company that offers training, coaching, mentoring, and facilitation to help people and teams evolve, integrate, and continuously improve.

We recognise the positive impact that a happy AND motivated workforce, that has purpose, has on client experience. We help change mindsets towards a people-first culture where everyone encourages others to learn and grow. The resulting divergent thinking leads to many different ideas and opportunities for the success of the organisation.