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7 deadly sins of Agile: Pride 

The Peril of Pride in Agile: A Cautionary Tale 

Pride, in moderation, fuels our drive for quality and achievement. However, in the Agile world, there’s a thin line between healthy pride and its excessive, blinding counterpart.  

This post navigates the treacherous waters of pride in Agile practices, offering insights into maintaining a balance between confidence and overconfidence. 

The Sin of Blind Pride  

Blind pride in Agile manifests when we value our work without validating its real-world impact. 📊 It’s essential for Agile teams, especially product owners, to not just build features based on gut feelings but to back their decisions with solid data and analysis. 

  • Hypothesis-Driven Development: Always start with a hypothesis and then validate it. 
  • Avoiding Assumptions: Assumptions can lead to misdirected efforts and wasted resources. 
  • Embrace Data: Use telemetry and analytics to validate the value of your work. 

Learning from Failures  

Pride can also become an obstacle when it prevents us from acknowledging and learning from our failures. Recognising when to cut losses and pivot is crucial. 

  • Case Study – Nokia: Satya Nadella’s decision to write down Nokia is a classic example of overcoming pride for practicality. 
  • Sunk Cost Fallacy: Don’t let past investments cloud your judgment about future potential. 

Developers and Pride  

Developers often fall into the trap of building features more for personal satisfaction than for real customer value. 🛠️ Balancing technical excitement with business goals is vital. 

  • Value-Driven Development: Focus on features that offer real value to customers. 
  • Check Your Ego: Regularly question if your work aligns with customer needs. 

Vanity Metrics vs Reality 

Pride can lead us to focus on vanity metrics, those that look good on paper but don’t necessarily reflect true success or progress. 

  • Real Metrics Matter: Track metrics that genuinely indicate progress and success. 
  • Continuous Re-evaluation: Regularly assess your metrics to ensure they align with real goals. 


In Agile, pride must be tempered with humility and a commitment to continuous learning. 🌱 Embrace a culture where feedback is valued over ego, where data drives decisions, and where failures are seen as opportunities to grow. 

  • Embrace Humility: Stay open to learning and feedback. 
  • Data-Driven Decisions: Let data, not ego, guide your choices. 
  • Learn from Failures: See every setback as a chance to improve. 


  • Avoid blind pride by basing decisions on data and analysis. 
  • Recognise and pivot away from failing ventures. 
  • Balance technical excitement with actual customer value. 
  • Focus on meaningful metrics, not just vanity metrics. 
  • Maintain a culture of humility and continuous learning.