DORA research shows elite engineering teams deploy far more frequently and recover from incidents far faster than low performers. The gap represents competitive advantage.
Engineering budgets grow year on year. Delivery remains unpredictable. The board demands ROI you can’t articulate.
The condition you need: strategic visibility into where engineering capacity goes and what it returns. Flow economics that show delivery predictability. Evidence-based decisions that connect technical work to business outcomes.
Can’t justify engineering spend to the board
Delivery predictability remains elusive
Need to connect technical work to business outcomes
Ready for strategic visibility? Let’s talk.
Ask about engineering economics“Thanks to Martin’s guidance and support we successfully upgraded Azure DevOps from an unstable database, moved our dev teams to the latest Visual Studio, and implemented the finest build process ever known!
I would recommend Martin to anyone, in fact I would insist they use him as he is the best DevOps consultant I’ve worked with.”
- Paul Martin | IT Director
DORA research shows elite engineering teams deploy far more frequently and recover from incidents far faster than low performers. The gap represents competitive advantage.
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Explore Case StudiesEngineering investments should compound, not drain.
We’re not business consultants trying to understand code. We’re engineers who’ve built production systems, led DevOps transformations, and presented ROI to boards. We speak both languages.
Timeboxed retainer engagement with full refund if you’re not satisfied. No hourly billing, no scope creep, no change orders. Just measurable outcomes and strategic clarity.
Led by Microsoft MVP Martin Hinshelwood, combining 20+ years of technical depth with flow economics and evidence-based management.
Explore our comprehensive range of services and capabilities designed to empower organizations and teams. With our expert solutions, you can efficiently address and resolve immediate challenges, driving success across your operations.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
NIT A/S

Lean SA

Graham & Brown

Philips

Ericson

MacDonald Humfrey (Automation) Ltd.

Workday

Capita Secure Information Solutions Ltd

Flowmaster (a Mentor Graphics Company)

Bistech

SuperControl

Xceptor - Process and Data Automation

Kongsberg Maritime

Sage

Jack Links

Emerson Process Management

Lockheed Martin

Freadom

New Hampshire Supreme Court

Department of Work and Pensions (UK)

Royal Air Force

Nottingham County Council

Ghana Police Service

Washington Department of Transport

YearUp.org

SuperControl

MacDonald Humfrey (Automation) Ltd.

Teleplan

Philips

Epic Games