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Leading your operating model through technical leadership and engineering excellence.

We help organisations improve the performance of their digital products by creating operating models that increase speed, strengthen decision-making, and reduce delivery friction. Our work aligns strategy, discovery, delivery, and operations so teams can move faster with greater clarity and accountability.

We enable leaders to build empowered teams, clearer value flow, and measurable business outcomes. Clients see faster delivery cycles, higher product quality, and better economic returns by focusing on evidence-based decisions and strong engineering leadership.

Our expertise ensures that technology becomes a strategic advantage rather than a constraint, providing organisations with a more resilient, adaptable, and effective system of work.

Telling People What to Do Is Not Leadership. It’s a Failure of System Design

Explores why real leadership means designing systems that enable team autonomy, flow, and accountability, rather than relying on command-and-control management.

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What you gain

You experience improved conditions across delivery, quality, and economic visibility. Teams deliver with greater predictability. Risk reduces. Innovation becomes sustainable.

Engineering Excellence

Enables you to deliver reliably at pace with confidence, reduced risk, and sustainable flow. Modern practices become standard, and engineering capability becomes competitive advantage.
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Solving Real Problems

Move from tool-centric thinking to problem-focused strategy, enabling better decisions, clearer priorities, and sustainable outcomes.
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Technical Leadership

Technical leadership capability that connects engineering excellence to strategic direction, enabling better decisions, clearer visibility, and confident execution at every level.
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Strategic Decision-Making

Enable evidence-based decision-making through clear metrics, aligned operating models, and systems that connect strategy to execution with confidence.
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How we work with you

Our engagement model removes transactional friction. You retain strategic capacity through timeboxed partnerships—no hourly billing, no change orders, no scope debates. Full refund if you're not satisfied. You choose advisory, embedded, or fractional executive involvement at the level that fits your context.

Risk reversal
Full refund guarantee

Timeboxed retainers
Capacity, not hours

High trust
Transparent collaboration

What we provide

We deliver assessments, operating model design, coaching, and engineering excellence enablement. Our capabilities span strategy alignment, delivery system optimisation, and technical leadership development.

Technical Leadership in One Hour A Week

Weekly strategic coaching for CTOs, engineering directors, and technical leaders addressing strategy, architecture, organisational design, stakeholder alignment, and engineering culture through focused one-hour sessions.
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Engineering Excellence Mentorship in One Hour A Week

A practical guide to effective engineering mentorship, showing how to support growth and excellence with just one focused hour each week.
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Engineering Excellence in One Hour A Week

Weekly engineering support that provides clear visibility into delivery systems, technical debt, and flow constraints, enabling better decisions about modernisation, quality, and predictable delivery.
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AI Opportunity Discovery & Context Sourcing

Discover where AI creates value in your organisation. Problem-first consulting that helps you identify high-impact opportunities, build structured context, and move from AI hype to disciplined adoption.
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Experience and reach

We've partnered with organisations across finance, healthcare, technology, government, and more. Our work spans multiple continents and regulatory contexts.

12

Years in business

17

Years as Microsoft MVP

15

Years as Scrum.org trainer

13

Countries served

200+

Organisations supported

2,600+

Professionals trained

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

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New Hampshire Supreme Court

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Washington Department of Transport

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Nottingham County Council

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Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.