Accepting 1 new client!

Leading your operating model through technical leadership and engineering excellence.

We help organisations improve the performance of their digital products by creating operating models that increase speed, strengthen decision-making, and reduce delivery friction. Our work aligns strategy, discovery, delivery, and operations so teams can move faster with greater clarity and accountability.

We enable leaders to build empowered teams, clearer value flow, and measurable business outcomes. Clients see faster delivery cycles, higher product quality, and better economic returns by focusing on evidence-based decisions and strong engineering leadership.

Our expertise ensures that technology becomes a strategic advantage rather than a constraint, providing organisations with a more resilient, adaptable, and effective system of work.

Telling People What to Do Is Not Leadership. It’s a Failure of System Design

Explores why real leadership means designing systems that enable team autonomy, flow, and accountability, rather than relying on command-and-control management.

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What you gain

You experience improved conditions across delivery, quality, and economic visibility. Teams deliver with greater predictability. Risk reduces. Innovation becomes sustainable.

Engineering Excellence

Enables you to deliver reliably at pace with confidence, reduced risk, and sustainable flow. Modern practices become standard, and engineering capability becomes competitive advantage.
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Solving Real Problems

Move from tool-centric thinking to problem-focused strategy, enabling better decisions, clearer priorities, and sustainable outcomes.
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Technical Leadership

Cultivate technical leaders who combine deep expertise with human skills to guide teams, drive innovation, and deliver exceptional results.
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Strategic Decision-Making

Enable evidence-based decision-making through clear metrics, aligned operating models, and systems that connect strategy to execution with confidence.
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How we work with you

Our engagement model removes transactional friction. You retain strategic capacity through timeboxed partnerships—no hourly billing, no change orders, no scope debates. Full refund if you're not satisfied. You choose advisory, embedded, or fractional executive involvement at the level that fits your context.

Risk reversal
Full refund guarantee

Timeboxed retainers
Capacity, not hours

High trust
Transparent collaboration

What we provide

We deliver assessments, operating model design, coaching, and engineering excellence enablement. Our capabilities span strategy alignment, delivery system optimisation, and technical leadership development.

Technical Leadership in One Hour A Week

A practical guide to effective technical leadership, offering strategies and tips for making a meaningful impact with just one hour of focused effort each week.
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Engineering Excellence Mentorship in One Hour A Week

A practical guide to effective engineering mentorship, showing how to support growth and excellence with just one focused hour each week.
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Engineering Excellence in One Hour A Week

A practical guide to improving engineering skills and team performance with focused, one-hour weekly sessions for continuous learning and growth.
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AI Opportunity Discovery & Context Sourcing

Learn how to identify AI opportunities and gather relevant context to drive effective, data-informed decision-making in projects and business strategies.
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Experience and reach

We've partnered with organisations across finance, healthcare, technology, government, and more. Our work spans multiple continents and regulatory contexts.

12

Years in business

17

Years as Microsoft MVP

15

Years as Scrum.org trainer

13

Countries served

200+

Organisations supported

2,600+

Professionals trained

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Akaditi Logo

Akaditi

Bistech Logo

Bistech

Slicedbread Logo

Slicedbread

Kongsberg Maritime Logo

Kongsberg Maritime

Lockheed Martin Logo

Lockheed Martin

Brandes Investment Partners L.P. Logo

Brandes Investment Partners L.P.

Cognizant Microsoft Business Group (MBG) Logo

Cognizant Microsoft Business Group (MBG)

Microsoft Logo

Microsoft

Flowmaster (a Mentor Graphics Company) Logo

Flowmaster (a Mentor Graphics Company)

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Higher Education Statistics Agency

Illumina Logo

Illumina

Philips Logo

Philips

Milliman Logo

Milliman

Healthgrades Logo

Healthgrades

Emerson Process Management Logo

Emerson Process Management

Slaughter and May Logo

Slaughter and May

Freadom Logo

Freadom

Boxit Document Solutions

Royal Air Force Logo

Royal Air Force

New Hampshire Supreme Court Logo

New Hampshire Supreme Court

Nottingham County Council Logo

Nottingham County Council

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Washington Department of Transport

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Ghana Police Service

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Washington Department of Enterprise Services

Alignment Healthcare Logo

Alignment Healthcare

Illumina Logo

Illumina

DFDS Logo

DFDS

Cognizant Microsoft Business Group (MBG) Logo

Cognizant Microsoft Business Group (MBG)

Slaughter and May Logo

Slaughter and May

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Genus Breeding Ltd

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.