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TL;DR; The Sprint Goal should be a clear, high-level statement that explains the purpose of the Sprint and connects directly to the Product Goal, guiding the team’s immediate tactical efforts. Product Owners should use tools like Lean Canvas to define business objectives and user behaviors, formulating hypotheses with measurable outcomes to maximize value. Focus on solving users’ current problems and iteratively anticipate their needs to drive engagement and deliver impactful features.
Just as the
Product Goal
provides the current Strategic direction so the
Sprint Goal
is the smaller step, the implementation step towards it. The
Product Owner
is accountable for maximizing the value delivered and should be thinking hard, with the help of the Developers, on what the next tactical outcome they want to try and achieve is.
This
Sprint Goal
should be high level and I would recommend that using a
Lean
Canvas to help identify not only the business objective but the behaviour that the
Product Owner
is trying to create in users or other systems. While I favour the Lean UX Canvas, which we teach in the
Professional Scrum with UX
, there are many valid options out there to use as a complementary practice in this space.
Lean UX Canvas
At a minimum, I would expect a
Product Owner
to have a hypothesis. A hypothesis is like an assumption, but also with a measure/metric that tells you if you have validated that assumption.
Product Owners
are accountable for maximising value and should be looking to not just build features that customers need now, but predict or drive which features that they need now.
A good
Product Owner
will build features now that your customers need now.
We should always be working to engage with our users; users don’t engage when you build a feature that they will need in 6 months. Instead, we should focus on what will solve an immediate business problem for our users. This will engage them in the process and elicit much more excellent feedback from them.
A great Product Owner will anticipate the features that customers need now.
The trick for any
Product Owner
is to figure out where the market is going and build features that drive it, rather than just following it. Having a vision and entrepreneurially iterating towards that vision empirically with many small hypotheses is key to unlocking this level up of Product Ownership.
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Explains how product goals serve as intermediate strategic goals, guiding agile organisations through uncertainty using experimentation, outcomes, and …
Defines the Product Goal as a clear, measurable objective in the Product Backlog that guides Scrum Teams, ensuring focus, transparency, and alignment …
Explains the sprint goal in Scrum as a clear, tactical objective for each sprint, guiding team focus, enabling actionable feedback, and linking daily …
Explains the sprint goal in Scrum as a clear, tactical objective for each sprint, guiding team focus, enabling actionable feedback, and linking daily …
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