Live Webcast: Q&A with Martin Hinshelwood on 27th March 2020

TL;DR; Martin Hinshelwood discusses how to effectively integrate user experience into Scrum teams, drawing on his experience teaching Professional Scrum with UX. He shares practical starting points for combining UX and Scrum practices. Development managers should consider watching the webcast for actionable guidance on improving team collaboration and product outcomes through better UX integration.

What to read next?

Generated via dense vector embeddings and cosine similarity, not clickbait heuristics. These are the closest semantic matches to this post; AI-approved, relevance-assured. Learn how it works.

Scrum Aug 16, 2019

Incorporating Design Sprints into Scrum

Explains how to integrate Design Sprint activities within Scrum by embedding design and UX work into regular sprints and backlog refinement, avoiding …

Product Development Apr 10, 2020

Mastering Remote Work for Agile Teams

Practical strategies for remote Agile teams, covering communication, tool selection, value delivery, team dynamics, gamification, and integrating UX …

Agentic Agility Apr 10, 2020

10th April 2020 Office Hours AMA

Live Q&A session with Martin, covering DevOps, Scrum, Agility, and Azure DevOps. Submit questions publicly or privately and watch the discussion on …

Agentic Agility Apr 10, 2020

30th March 2020 Office Hours AMA

Open Q&A session with Martin, covering DevOps, Agile, Scrum, and Azure DevOps. Submit questions publicly or privately and get expert answers from an …

Scrum Feb 16, 2012

Scrum-damentals Webcast on 17th February 2012

Explore common challenges in Scrum adoption, practical strategies for overcoming them, and proven practices to help teams implement Scrum more …

Scrum Jun 4, 2025

Design and UX Integration in Scrum Sprints

Answers common questions about integrating design and UX work into Scrum Sprints, clarifying why dedicated Design Sprints aren’t needed and how to …

Programs that align

Suggested based on semantic overlap with this post. These aren’t just top sellers—they align with the themes and intent of what you just read.

Scrum.org PSU Advanced

Professional Scrum with UX Certification

Learn to integrate modern UX practices into Scrum, enhance team collaboration, and manage user-centric work, with certification included for …

Accentient MPVS Intermediate

Managing Projects with Visual Studio & Scrum

Learn to manage software projects using Scrum and Visual Studio, covering backlog management, sprint planning, team collaboration, agile testing, and …

Scrum.org PSPO Intermediate

Professional Scrum Product Owner

Gain practical skills in Agile product ownership, Scrum, backlog management, and value delivery. Includes PSPO I certification attempt and is ideal …

Outcomes and Capabilities

These offerings complement the ideas in this post, helping you translate insights into impactful outcomes.

Engineering Excellence

Weekly engineering support that provides clear visibility into delivery systems, technical debt, and flow constraints, enabling better decisions about …

Culture Transformation & Team Enablement

Teams that own outcomes, adapt to change, and deliver predictably, without burning out or disengaging.

Executive and Stakeholder Alignment

Create the conditions for strategic clarity, confident decisions, and aligned investment in engineering initiatives through evidence and shared …

Cross Functional Alignment

When departments speak the same language, your decisions improve, forecasts gain credibility, and strategy translates into execution with less …

Technical Leadership

Weekly strategic coaching for CTOs, engineering directors, and technical leaders addressing strategy, architecture, organisational design, stakeholder …

Upskilled Engineering Teams

Build engineering capability that becomes competitive advantage. Teams gain the confidence, technical depth, and modern practices to deliver reliably …

Our Happy Clients

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.