What is the one thing a PSPO course forces you to focus on?

Discover the key focus of the PSPO course and how it empowers product owners to drive value and customer satisfaction in Scrum environments.

Published on 15 May 2023

Written by Martin Hinshelwood

2 minute read

https://nkdagility.com/resources/GIq3LZUnWx4

The Core of PSPO: Unearthing the Essence of Value

Recently, I pondered a vital question, “What’s the one thing that a PSPO course compels you to zone in on?”

The answer is unambiguously clear - value. 🎯

Let me clarify.

Redefining Value Beyond Monetary Measures

Often, many jump to the conclusion and it’s a common pitfall, that value is solely about the tangible, the “money in my pocket”. But it’s all about broadening the horizons of value.

But does that truly encompass the entirety of what value represents? 🔍

Particularly for public companies or not-for-profits, value takes on multifaceted dimensions. This narrow definition simply doesn’t cut it.

What is YOUR Definition of Value?

This is the intriguing aspect. This isn’t something I, or anyone else, can dictate or define for others or have a ready-made answer. Each organisation has its unique interpretation.

Product Owners are uniquely responsible for “demonstrating leadership in their organisation” to define value. 🤔

But, unfortunately, for many, their comprehension of value is hazy, driven by the whims and inclinations of their superiors.

Stepping Up as Product Owners

A Product Owner’s role transcends managing backlogs and stakeholders. It’s about “demonstrating leadership”, delineating what value means for the organisation. Being a Product Owner is about more than just the title. 👑

It’s about evolving into a true Product Manager, anchoring strategies and decisions firmly on the bedrock of value.

How do you define, communicate, and champion that value within your organisation?

This is where the real challenge and reward lie.

Cornerstone of PSPO

To encapsulate, if there’s one fundamental principle that the PSPO course is built upon, and if there’s a singular takeaway from the PSPO course, it’s this unyielding focus on value.

It’s the compass guiding every decision, every initiative and every interaction. ✨

Engage and Explore

Did this resonate with you? If so, then join the conversation. 🌐

Your journey towards mastering the nuances of value starts here.

Engage, question, and let’s redefine value together. Let’s connect over coffee and discuss more. You know where to find me - Naked Agility!

So the question is what’s the one thing that a PSPO course focuses, uh, forces you to focus on?

And that is 100% value. It forces you to think about what is value for your organisation.

What different types of things or value? Because lots of people think of value as just money in my pocket, right? Which isn’t necessarily the only forms of value that there is. And that very much doesn’t resonate with public companies or not-for-profits.

So what are the different types of value that are there? And then what does value mean to us?

And the interesting thing is that’s also not something that I can go answer for them, right? This is product owner being, um, demonstrating leadership in their organisation.

How does your organisation decide what value is? And for most organisations, they have no idea whatsoever what value is. It’s whatever that boss feels like today is what value is.

So as a product owner, how do you, um, define and decide what value is? Help express that inside of the organisation, help communicate that, and really become a product manager, right? You’re managing that product, um, with a huge focus on value.

And that value is the most important focus of the product owner class.

Thanks for watching the video. If you enjoyed it, please like, follow, and subscribe. I always reply to comments, and if you want to have a chat about this or anything else agile, scrum, or DevOps, then please book a coffee with me through Naked Agility.

Product Owner Agile Product Management Value Delivery Agile Philosophy

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.