The high cost of poor quality code.

Why Poor Quality Code Costs More Than You Think | Martin Hinshelwood

👋 Hi, I’m Martin Hinshelwood from NKD Agility  , and in this video, I break down the hidden costs of poor-quality code. It’s not just about fixing bugs—it’s about lost opportunities, productivity drains, and even your brand’s reputation taking a hit. Let’s uncover how poor engineering practices can hold your business back and why investing in quality is the ultimate superpower for your team.

📌 Chapters:

1. 00:00 – Introduction: The Real Cost of Poor-Quality Code
2. 01:30 – Obvious Costs: Fixing Bugs and Customer Support
3. 03:15 – Hidden Costs: Brand Reputation and Lost Productivity
4. 06:45 – The Problem with Branching Strategies
5. 09:00 – Why Supporting Multiple Product Versions is Expensive
6. 12:00 – Cognitive Load and Missed Opportunities
7. 15:30 – Lessons from Azure DevOps: Engineering Excellence
8. 20:00 – Security as a Process, Not an Afterthought
9. 24:00 – The Benefits of Paying Down Technical Debt

🎯 Who This Video is For:

• CTOs, CIOs, and engineering leaders struggling with product delivery inefficiencies
• Developers and software teams aiming to improve productivity and reduce waste
• Organizations experiencing challenges in scaling software quality

📖 What You’ll Learn:

• The exponential cost of fixing bugs closer to production
• How poor-quality code affects brand reputation and customer trust
• Why large branching strategies kill productivity
• The massive cost of maintaining multiple product versions
• The business value of paying down technical debt
• Real-world examples of engineering excellence from Azure DevOps
• Why integrating security from the start saves costs in the long run

💡 Key Takeaways:

• High-quality code isn’t just a cost saver—it’s a revenue generator.
• Poor practices like excessive branching or maintaining many product versions increase cognitive load and slow down innovation.
• Investing in technical debt repayment delivers exponential benefits in productivity, feature delivery, and customer satisfaction.
• Security isn’t an afterthought—bake it into your engineering processes to avoid expensive breaches.

Ready to supercharge your engineering practices and deliver value at scale? Visit NKD Agility  to learn how we help organizations achieve engineering excellence and business agility. Let’s tackle those hidden costs together!

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