video

Stop Starting and Start Finishing: The Key to Team Success

Published on
5 minute read

In today’s fast-paced business environment, there’s often a misconception that the more tasks we juggle, the more productive we are. However, as many successful teams have realized, this couldn’t be further from the truth. A popular quote from Lean methodology sums it up perfectly: “Stop starting and start finishing.” This philosophy emphasizes the importance of focusing on completing work, rather than constantly starting new tasks.

In this blog post, we’ll explore why this mindset is critical for Scrum teams and how implementing it can significantly improve efficiency, productivity, and overall business value.

The Cost of Multitasking: A Cognitive Drain

More Work ≠ More Productivity

A common fallacy is that the more work we have in progress, the more productive we are. This mindset is particularly prevalent in teams where members are often juggling multiple tasks at once. However, this approach leads to reduced efficiency and an increase in context switching—the mental effort required to shift from one task to another.

As explained by Gerald Weinberg in his book Systems Thinking, each additional task or project underway causes about a 20% loss in productivity. For example:

This loss occurs because our brains waste cognitive energy switching between tasks rather than focusing on solving core problems.

Key takeaway: The more tasks you’re juggling, the less effective you become at completing any of them.

The Impact of Context Switching

When you’re juggling too many tasks, your brain is constantly context switching. Instead of focusing on the problem at hand—one that could add significant value to the business—your mind is preoccupied with managing multiple priorities.

For instance, how often have you found yourself in the shower thinking, “How do I balance these three projects and keep all stakeholders happy?” When you’re stuck in this loop, you’re not solving problems that directly benefit your business. Instead, you’re merely trying to keep multiple balls in the air, and that’s not where the real value lies.

👉 Pro Tip: Focus on finishing a single project to completion before jumping to the next one. Your business cares about outcomes, not how many tasks you’re managing at once!

The Role of Leadership in Pushing Multiple Priorities

While it may seem like leadership is always pushing for more work to be completed simultaneously, it’s often middle management that applies this pressure. Middle managers, who are accountable for team performance, sometimes mistakenly believe that more tasks underway means more progress is being made.

However, this approach often results in:

In Scrum, one of the core principles is to have a single Product Owner who prioritizes the backlog and funnels the work. This singular focus ensures that teams aren’t overwhelmed by conflicting demands from various stakeholders.

Scrum and Lean: Aligning for Maximum Efficiency

The Single Product Owner

In Scrum, the Product Owner acts as a funnel to manage competing priorities and ensure the team focuses on delivering value. This role is critical for avoiding the chaos of multitasking and allowing the team to focus on one project or task at a time.

While Lean doesn’t necessarily assign this role to an individual, it does advocate for a definition of workflow that limits work in progress (WIP). By clearly defining how much work a team can handle at any given time, Lean practices also help teams focus on finishing tasks rather than constantly starting new ones.

Limiting Work in Progress (WIP)

Both Scrum and Lean methodologies emphasize the importance of limiting WIP. When teams attempt to do too many things at once, they inadvertently extend their cycle time—the total time it takes from starting a task to finishing it.

One way to visualize this is through a Cumulative Flow Diagram (CFD), which shows the difference between the amount of work started and the amount of work finished. When the gap between these two lines grows, it’s a clear indicator that too much work is being started and not enough is being completed.

👉 Pro Tip: Regularly review your team’s CFD to ensure that the gap between work started and work finished remains narrow. This helps maintain shorter cycle times and ensures that business value is delivered faster.

How to Prioritize Effectively

Focus on Value, Not Age

A common mistake teams make is prioritizing tasks based on how long they’ve been sitting in the backlog. While this might seem like a fair approach, it’s not necessarily the best for delivering business value. Instead, focus on value-based prioritization—picking the tasks that will deliver the most value to the business and completing them first.

When teams focus on value, they can:

Stop Starting, Start Finishing: Why It Matters

At the end of the day, the key to high-performing teams is simple: stop starting work and start finishing it. When teams focus on finishing tasks, they can reduce cycle times, improve throughput, and deliver more value to the business in a shorter amount of time.

Benefits of Finishing Work Before Starting New Tasks:

How to Implement This Mindset:

Conclusion

The principle of stop starting and start finishing isn’t just a Lean idea—it’s a universal truth that applies to all teams, whether they’re practicing Scrum, Lean, or another framework. By focusing on finishing work before starting new tasks, teams can avoid the cognitive drain of multitasking, improve efficiency, and deliver greater value to the business. If you’d like to learn more about how to apply this principle in your team, feel free to book a call with us or visit our website for more insights and upcoming classes. We’d love to help your team start finishing!

video Agile Scrum agile project management agile product development agile product management project management product development product management professional scrum trainer scrum training scrum certification scrum.org DevOps consultant DevOps coach DevOps engineer agile coach agile consultant agile trainer scrum framework scrum methodology scrum approach agile leadership leadership.

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Trayport Logo
Akaditi Logo

NIT A/S

New Signature Logo
SuperControl Logo
Lean SA Logo
Slaughter and May Logo
Graham & Brown Logo
Epic Games Logo
Kongsberg Maritime Logo
DFDS Logo
Boeing Logo
Slicedbread Logo
Alignment Healthcare Logo
Sage Logo
ProgramUtvikling Logo
MacDonald Humfrey (Automation) Ltd. Logo
Lockheed Martin Logo
Department of Work and Pensions (UK) Logo
Royal Air Force Logo
Ghana Police Service Logo
New Hampshire Supreme Court Logo
Nottingham County Council Logo
Washington Department of Transport Logo
YearUp.org Logo
Ericson Logo
SuperControl Logo
Alignment Healthcare Logo
Higher Education Statistics Agency Logo
Genus Breeding Ltd Logo