Maximizing Value with Minimum Viable Products MVPs

👋 Hi, I’m Martin Hinshelwood from NKD Agility, and in this video, I explore how building products is akin to launching a startup. When your team is writing code, they’re doing something that’s never been done before—and that requires a mindset shift. By thinking like entrepreneurs and funding products as venture capitalists would, you can maximize your return on investment while minimizing risks.

📌 Chapters:

1. 00:00 – Introduction: Building Products as a Venture Capitalist
2. 02:30 – The Risk Profile of Building Products
3. 05:00 – The Importance of Small Experiments and Proof of Concept
4. 08:15 – Real-World Example: The Birth of IMDb
5. 12:00 – Hypothesis-Driven Development vs. MVP Misuse
6. 15:30 – How to Evaluate Return on Investment for Products
7. 18:00 – Staying Within Budget with Continuous Experimentation

🎯 Who This Video is For:

• Product managers and project managers seeking better ways to fund product development • Entrepreneurs and innovators looking for parallels between startups and internal product funding • Agile teams embracing hypothesis-driven development and continuous experimentation • Organizations wanting to maximize ROI on product and project investments

📖 What You’ll Learn:

• Why building software is inherently a high-risk, high-variance activity • How to adopt an entrepreneurial mindset for product funding within your organization • The importance of running small, hypothesis-driven experiments • How to evaluate the potential ROI of your product or project investments • Why products should be funded dynamically rather than upfront

💡 Key Takeaways:

• Product development is like a startup: it’s risky, uncertain, and full of potential. • Lots of small experiments can help you discover what works while staying within budget. • Hypothesis-driven development enables you to adapt and invest only in what delivers value. • Think like a venture capitalist: focus on ROI, market fit, and continuous iteration.

At NKD Agility, we help organizations embrace hypothesis-driven development and entrepreneurial funding models to maximize their product success. Ready to rethink how you build and fund products? Visit us today on https://www.nkdagility.com  and let’s build your future together.

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