Debunking the Scrum Myth: Why “Twice the Work in Half the Time” is a Misleading Promise

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3 minute read

Scrum and the Myth of “Twice the Work in Half the Time”

I often find myself reflecting on the phrase, “Scrum allows you to do twice the work in half the time.” It’s a catchy tagline, isn’t it? One that seems to promise a miraculous transformation in productivity. But let’s be honest—this is more of a marketing gimmick than a reality.

The Reality of Scrum

When we talk about achieving “twice the features in half the time,” we’re not just discussing a simple increase in output. In fact, if we were to break it down, we’re looking at a staggering 400% increase in output. But here’s the catch: Scrum is not about output; it’s about outcomes.

  • Output vs. Outcome:
    • Output refers to the number of features or tasks completed.
    • Outcome focuses on the value delivered to the customer.

Imagine delivering ten features that provide a hundred times the value. That’s the real goal of Scrum. It’s not about churning out more stuff; it’s about delivering meaningful results that truly benefit the end user.

The Damage of Misleading Phrases

This misleading phrase has, unfortunately, done a disservice to our industry. It creates unrealistic expectations and can lead to frustration when teams fail to meet these inflated promises. I’ve seen it time and again—teams under pressure to deliver more, faster, only to find themselves overwhelmed and disillusioned.

Woody Zuill, in his insightful writings, touches on this very topic. He highlights the absurdity of Agile books touting “best practices.” In the Agile world, there’s no such thing as a one-size-fits-all solution. What we have instead are emergent practices that evolve based on the unique context of each team and project.

Marketing vs. Reality

Let’s face it: publishers aren’t going to sell a book titled “Adequate Practices.” They want something that grabs attention, something that promises results. So, we end up with titles that can mislead rather than inform.

Despite this, I’ve found value in leveraging these books, particularly when working with leadership teams who may be sceptical about Agile methodologies. The cover may be flashy, but the content often provides a gateway to deeper conversations about the principles of Scrum.

A Personal Anecdote

I’ve even taken it a step further. I keep a box of these books handy, and I’ve been known to leave them in strategic locations—like near executive bathrooms or in waiting areas. It’s a subtle nudge, encouraging leaders to pick them up and engage with the material.

One book that stands out is one that discusses the Udo Loop and shares compelling stories from Jeff Sutherland’s experiences as a fighter pilot. These narratives resonate and help bridge the gap between scepticism and understanding.

Focus on Value, Not Volume

At the end of the day, we need to shift our focus from output to outcome. It’s not about delivering twice the features; it’s about delivering twice the value, even if that means cutting down on the number of features we provide.

In conclusion, let’s move away from the myth of “twice the work in half the time.” Instead, let’s embrace the true essence of Scrum: delivering value through collaboration, transparency, and continuous improvement. That’s where the real power of Agile lies.

Hmm, does Scrum allow you to do twice the work in half the time? That’s such a marketing thing, isn’t it? Right, that’s how I want to sell lots of books. Does it do that? No, right? That’s not what you’re trying to achieve when you say twice the features in half the time. Right, you’re talking about 400 percent increase—my math is right—at 400 percent increase in output, and it’s an output-focused measure, right?

Features is output, and Scrum is not output-focused; it’s outcome-focused. We want more value, not more stuff. If we could deliver 10 of the stuff that I deliver but a hundred times the value, it’s going to be better.

Right, so that’s just some… yeah, it’s a terrible phrase and probably has done quite a lot of damage to the industry, or at least it seems to have damaged that. But also, Woody actually talks about it in the book. Right, that’s the title of the book. It’s like when you see Agile books that have the word “best practice” on the front, and you’re like, “Oh, but there’s no such thing as best practice in the Agile world.” It’s, you know, emergent practices.

Yeah, but your publisher is not going to sell a book that says “adequate practices” on it, right? They’re going to sell a book that says “best practices” because that’s marketing.

So, when you actually look at the contents of the book, how he explains what he meant by twice the features in half the time, I think it gets a little bit better, right? It gets a little bit better, and it is definitely a book I have used leverage successfully with people in leadership to get them more friendly, more on board with the process, especially if they’re very opposed, right? Because it’s got that cover; it covers a good lead, right?

They’re going to have the opportunity to pick up that book, and so I have leveraged it. I have bought copies of the book. I have a box somewhere with copies, and I will go leave them near executive bathrooms and customers. I go, “Uh,” and then they’re going to… that’s that book that they pick up and just sit and have a read of.

It talks about the Udo Loop; it talks about Jeff when he was a fighter pilot, and just those compelling stories about where he felt some of this stuff came from and being able to do that. But no, the title of the book is just… it’s… you’re not getting twice the features in half the time. You maybe get twice the value and half the features. I don’t know, maybe that makes sense. I don’t know, but you want to be focused on outcome, not output.

Agile Project Management Agile Frameworks People and Process Software Development

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