CI/CD Done Right: Engineering Excellence with Continuous Integration and Delivery | Martin Hinshelwood

👋 Hi, I’m Martin Hinshelwood from NKD Agility  , and in this video, I unpack the real meaning of Continuous Integration (CI) and Continuous Delivery (CD)—and why most teams aren’t doing it right. From mainline branching to ring-based deployments, I explore how CI/CD pipelines can help teams reduce risk, improve product quality, and achieve faster, more reliable releases. Let’s redefine what CI/CD should look like and how it can transform your development process.

📌 Chapters:

1. 00:00 – Introduction: The Problem with “Fake CI/CD”
2. 02:30 – What Continuous Integration Really Means
3. 05:00 – Why Mainline Branching is Critical
4. 08:15 – Continuous Delivery: Shipping Directly to Production
5. 11:30 – Ring-Based Deployment Models for Controlled Risk
6. 15:45 – The Role of Automation in CI/CD
7. 19:30 – Adapting CI/CD to Fit Your Product and Business Goals

🎯 Who This Video is For:

• Developers and engineering teams looking to adopt true CI/CD practices
• Product owners and business leaders aiming to improve release frequency and quality
• Organizations struggling with complex branching models or deployment bottlenecks

📖 What You’ll Learn:

• The difference between automated builds and true CI/CD
• Why DevTestLive branches are outdated and risky
• How mainline branching reduces integration issues and supports continuous delivery
• The benefits of ring-based deployments for managing risk and gathering feedback
• Strategies for automating CI/CD pipelines to reduce costs and improve efficiency
• Real-world examples from Microsoft’s deployment models

💡 Key Takeaways:

• Continuous Integration means frequent merges into a mainline branch, not separate branch builds.
• Continuous Delivery ensures every commit is deployable to production, reducing deployment friction.
• Ring-based deployments allow teams to manage risk while iterating quickly.
• CI/CD isn’t one-size-fits-all—tailoring it to your product and goals is key.

At NKD Agility  , we specialize in helping organizations design and implement CI/CD pipelines that fit their needs. Whether it’s full automation, ring-based deployments, or just a reliable build system, we can help you optimize your processes and deliver better software, faster. Visit us today to get started!

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