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Value Delivery

Strategies for iterative and continuous value delivery to customers.

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Overview

Learn More about Value Delivery

Blog

Without Delivery, There Is No Value

Everything before delivery is an assumption, and all non-delivered product represents a cost of delay. Learn why frequent delivery is critical to maximising value.
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Blog

Delivery is the only Measure of Progress in Scrum

Delivery, not just a Done Increment, is the real measure of progress in Scrum. In 2025, if you’re not delivering every Sprint, you’re not truly Agile.
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Blog

The Scrum Master is accountable for Delivery

The Scrum Master is accountable for delivery, ensuring every Scrum Team produces a usable increment every sprint while fostering effectiveness and value delivery.
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Guides

The Evidence-Based Management Guide: Improving Value Delivery under Conditions of Uncertainty

Discover more about “The Evidence-Based Management Guide and how it can help you in your Agile journey!
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Guides

The Evidence-Based Management Guide Improving Value Delivery under Conditions of Uncertainty

Discover more about The Evidence-Based Management Guide
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Videos

Evidence-Based Management: The Four Key Value Areas in Scrum

Discover the four key value areas of Evidence-Based Management to optimise your organisation’s success and drive innovation. Unlock your potential today!
Value Delivery : 84% Find out More
Videos

The Power of Technical Excellence in Agile Development

Unlock the secrets of Agile success! Discover how prioritising technical excellence over speed can transform your software development and deliver exceptional value.
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Blog

A better way than staggered iterations for delivery

Discover a superior approach to delivery that enhances agility and reduces technical debt. Learn how to implement effective cross-functional teams today!
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Blog

Release planning and predictable delivery

Master release planning and achieve predictable delivery in agile environments. Discover strategies to enhance quality and streamline your software development process.
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Videos

Free Workshop 04: Introduction to Sprint Reviews [Review & Retrospective]

Join Martin Hinshelwood for a free 90-minute workshop on running effective Sprint Reviews. Learn to gather feedback and plan your next steps!
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Videos

Transforming Agility: How Azure DevOps Went from Two-Year Releases to 880,000 Deployments

Unlock your organisation’s potential with continuous delivery! Discover how to shorten feedback loops and stay ahead in a fast-paced market.
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Blog

Stop Promoting Branches

Explore how audience-based deployment, also known as ring-based deployment, challenges traditional environments, accelerates feedback, and transforms continuous delivery.
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Videos

Maximising Deployment Frequency: The Key to Faster Time to Market and Business Success

Unlock the secrets to efficient software delivery! Discover how deployment frequency, stability, and learning time can transform your team’s success.
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Blog

Testing in Production Maximises Quality and Value

Explore how audience-based deployment, also known as ring-based deployment, challenges traditional environments, accelerates feedback, and transforms continuous delivery.
Value Delivery : 80% Find out More
Videos

How important is DevOps in continuous delivery of value to customers?

Discover why DevOps is crucial for agile coaches in delivering continuous value to customers. Join Martin Hinshelwood for key insights!
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Blog

Create your own path to Organisational Agility

Discover how to tailor your path to organisational agility with evidence-based strategies. Empower your team and drive meaningful change today!
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Blog

Metrics that matter with evidence-based management

Discover how Evidence-Based Management can enhance your metrics and KPIs for better decision-making in software development. Elevate your team’s performance!
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Videos

From Chaos to Clarity: My Journey Through DevOps and the Three Key Challenges to Overcome

Discover the evolution of DevOps from chaotic deployments to streamlined processes. Learn key challenges and how to foster a culture of continuous improvement.
Value Delivery : 80% Find out More
Blog

Deciphering the Enigma of Story Points Across Teams

Explore how to effectively use Story Points in agile teams. Discover better metrics for performance and value delivery to enhance your team’s success.
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Videos

Unlocking the True Power of Continuous Delivery: How Automation Transforms Software Development

Unlock the true power of continuous delivery! Discover how automation transforms software delivery, mitigates risks, and boosts efficiency in your organisation.
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Blog

Evidence-based Management: Gathering the metrics

Discover how to effectively gather metrics for Evidence-based Management in software organizations to enhance value delivery and drive agile success.
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Videos

7 Deadly Sins of Agile: Greed

Uncover the hidden dangers of greed in agile! 🚫📈 Join Martin Hinshelwood as he reveals how this sin can derail teams and hinder productivity.
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Blog

What my father taught me about Evidence-based Management (34 years before it was invented!)

Discover how my father’s insights on Evidence-based Management transformed a failing business 34 years before its inception. Learn to optimize value and agility!
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Guides

Manifesto for Agile Software Development

Discover more about Manifesto for Agile Software Development and how it can help you in your Agile journey!
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Blog

Quality enablement with Visual Studio 2012

Discover how Visual Studio 2012 enables continuous quality in software development, helping you meet modern user expectations and enhance brand differentiation.
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Videos

Rethinking Backlog Management: Why a Flat Structure Boosts Agility and Value Delivery

Rethink your backlog management! Discover why a flat structure boosts agility and value delivery in your Scrum and Kanban practices.
Value Delivery : 80% Find out More
Blog

How to Set and Achieve Effective Sprint Goals

Unlock the power of effective Sprint Goals in Scrum! Learn to craft clear, actionable objectives that drive team success and stakeholder trust. Start now!
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Videos

The Synergy Between Product Management and Product Development in Agile Environments

Explore the vital partnership between Agile Product Management and Product Development. Learn how their collaboration drives innovation and market success!
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Blog

Product Goal is an Intermediate Strategic Goal

Discover how to set effective product goals as intermediate strategic goals to enhance agility and drive successful outcomes in your organization.
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Videos

Product Ownership vs. Product Management: Busting the Myth That They're Separate Roles

Unlock the secrets of the Product Owner’s role in Scrum! Discover how they maximise value and drive Agile success. Watch now for key insights! 🚀
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Guides

Kanban Guide

Discover more about Kanban Guide and how it can help you in your Agile journey!
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Guides

Kanban Guide for Scrum Teams

Discover more about Kanban Guide for Scrum Teams and how it can help you in your Agile journey!
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Videos

Avoiding Agile Banditry: Why Story Points and Velocity Are Misleading Metrics

Discover how to escape the story point trap in Agile! Join Martin as he reveals better metrics for success and transforms your team’s value delivery. 🚀🌟
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Videos

Mastering Evidence-Based Management (EBM) for Product Owners: Maximizing Value Delivery

Unlock product success with the PAL EBM course! Discover how evidence-based management empowers product owners to make informed decisions and maximise value.
Value Delivery : 80% Find out More
Videos

Mastering Product Backlog Management: Essential Skills for Product Owners

Master product backlog management with our expert guide! Learn essential strategies for new product owners to deliver maximum value. Subscribe for insights!
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Videos

Vision, Value, and Validation: The Keys to Successful Product Management

Unlock the secrets of successful product ownership! Discover Vision, Value, and Validation in our essential guide for aspiring product owners. 🚀✨
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Videos

Unlocking Success: The Essential Role of Product Ownership in Lean Product Delivery

Discover the evolving role of product ownership in lean delivery. Learn how to align goals, enhance collaboration, and adapt to change for success!
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Videos

Unlocking Agile Success: How Empirical Models Transform Project Outcomes

Unlock the transformative power of Agile! Discover how visibility, flexibility, and incremental value can boost your project’s success. Dive in now!
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Videos

Building a culture of Quality

Unlock the true potential of CI/CD! Join Martin Hinshelwood as he reveals best practices for Continuous Integration and Delivery to enhance quality and speed.
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Videos

Transforming Waste into Value: How to Boost ROI with Agile Metrics

Uncover the hidden waste in your organisation! Learn how DORA metrics can boost innovation and ROI while embracing agility for better value.
Value Delivery : 79% Find out More
Videos

Empowering Teams to Maximize Value and Return on Investment

Unlock your team’s potential! Discover how empowering Agile teams boosts innovation, adaptability, and ROI in this insightful video. Click to learn more! 💼📈
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Blog

How Usable Working Products Are Your Ultimate Weapon Against Risks

Discover how delivering usable working products can mitigate risks in Agile practices. Embrace feedback loops and automation for true agility!
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Videos

The Importance of Delivering Working Software Every Iteration

Discover 6 surprising insights about Agile Product Management that can transform your approach! Watch now for essential tips. #agile #productmanagement
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Blog

DOD has made it illegal to do waterfall

Discover how the DOD’s new procurement rules outlaw waterfall methods, paving the way for agile practices that enhance efficiency and success in IT projects.
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Blog

Why Measuring Individual Cycle Time is Killing Your Flow (And What to Do Instead)

Measuring individual cycle time is a fundamental misunderstanding of flow in a system. Learn why flow efficiency matters and how to measure the right things in Kanban.
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Videos

Unlocking Continuous Delivery: How Feature Flags Transform Software Development

Unlock the power of feature flags for seamless software delivery! Discover how incremental releases and user feedback can transform your development process.
Value Delivery : 79% Find out More
Videos

Stop Starting and Start Finishing: The Key to Team Success

Unlock Agile success! Learn to “stop starting and start finishing” for enhanced productivity and team effectiveness. Watch now for valuable insights!
Value Delivery : 79% Find out More
Blog

There is no place like production

Discover why real user feedback in production is essential for delivering value. Learn to validate assumptions and enhance product success effectively.
Value Delivery : 79% Find out More
Videos

Say-Do Metrics: Avoiding Agile Banditry in Your Organization

Uncover the truth behind say-do metrics in Agile! Join Martin as he reveals pitfalls and shares insights for genuine outcomes. 🚀📊 #Agile #Transparency
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Videos

Empowering Teams with Financial Insights: The Key to Maximising ROI and Fostering Ownership

Empower your team to thrive by fostering a culture of ownership and financial insight. Discover how team-level P&L can boost ROI and drive success!
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Videos

Mastering Product Development Costs: Empower Your Team for Financial Success

Unlock the secrets of product development costs! Discover how to empower your team with financial awareness and drive innovation for greater profitability.
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Videos

Why are recessions a great time for organizations to evaluate the opportunity of agile?

Discover why recessions spark a shift towards agile methodologies, enabling organisations to adapt and thrive in turbulent times. Join Martin Hinshelwood!
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Videos

The Importance of Validation in Product Development: A Strategic Approach

Discover the importance of product validation! Learn how to ensure features deliver real value, reduce waste, and enhance user satisfaction.
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Videos

The Pitfalls of Routine Agile Questions: Avoiding the Ghosts of Agile Past

Explore the balance between pragmatism and dogmatism in Agile. Discover real stories that highlight the importance of flexibility for effective team management!
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Videos

Redefining Agile’s Core: Beyond Rituals and Procedures

Discover the true essence of Agile with Ken Schwaber! Learn how to innovate software development beyond rituals for better results. 🌟
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Blog

Navigating the Future with a Fine-Tuned Product Backlog

Discover how a well-ordered Product Backlog can guide your Agile projects to success. Learn essential strategies for effective backlog management today!
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Videos

Transforming Scope Creep into Success: Embrace Agility and Deliver Value in a Changing Market

Struggling with scope creep? Discover how embracing Agile principles can help you adapt to change, prioritise value, and enhance your product delivery.
Value Delivery : 79% Find out More
Videos

Are Your Teams Empowered to Change Requirements Based on User Feedback? If Not, You’re Probably Not Very Agile

Unlock the secrets of Agile Product Management! Discover how team empowerment and user feedback drive success in this insightful video. 💡
Value Delivery : 79% Find out More
Videos

Rethinking Budgeting: How to Break Free from Traditional Constraints and Maximise Value

Break free from traditional budgeting! Discover how Beyond Budgeting fosters agility, maximises value, and seizes opportunities in a dynamic market.
Value Delivery : 79% Find out More
Videos

Unlocking Business Value: The Power of Evidence-Based Management for Effective Leadership

Unlock your organisation’s potential with evidence-based management. Discover how data-driven decisions can drive real business value and innovation.
Value Delivery : 79% Find out More
Videos

Story Points: A Ghost of Agile Past

Uncover the hidden challenges of story points in Agile! Join Martin as he explores their pitfalls and advocates for a value-driven approach. 👻🚀 #AgileChallenges
Value Delivery : 79% Find out More
Videos

Mastering Prioritisation: How Product Owners Can Drive Value and Accountability

Master the art of prioritisation as a Product Owner! Discover how strategic decisions can maximise value, control budgets, and engage stakeholders effectively.
Value Delivery : 79% Find out More
Videos

Quotes: Less is More. True or False?

Explore the truth behind “Less is More” with Martin Hinshelwood’s insights on #agile. Discover how simplicity can drive team success! #shorts #scrum
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Videos

The Hidden Costs of Poor Quality Code—and How to Turn It Into a Superpower

Discover the hidden costs of poor-quality code with Martin Hinshelwood. Learn how investing in quality boosts productivity and protects your brand.
Value Delivery : 78% Find out More
Blog

Storms of Neglect The Perils of Not Delivering Usable Products in Agile Iterations

Explore the critical consequences of neglecting usable products in Agile iterations. Learn how to maintain trust, adaptability, and team morale for success.
Value Delivery : 78% Find out More
Videos

Maximising Product Value: The Power of Hypothesis-Driven Engineering

Transform your product investment strategy with hypothesis-driven engineering. Learn to maximise value, minimise waste, and adapt swiftly to customer needs.
Value Delivery : 78% Find out More
Videos

Building a High-Performance Delivery Engine: Unlocking Success Through Competence and Collaboration

Unlock the secrets to building a high-performance delivery engine! Discover how competence, collaboration, and core philosophies drive software success.
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Blog

Quality enablement to achieve predictable delivery

Achieve predictable software delivery by establishing quality enablement. Learn key strategies to enhance your development process and reduce bugs.
Value Delivery : 76% Find out More
Blog

Continuous value delivery with modern business applications

Discover how modern business applications enable continuous value delivery, transforming software development practices for happier consumers and faster updates.
Value Delivery : 76% Find out More
Videos

How would you help organizations pitch the opportunity of agile internally?

Discover how to effectively pitch agile within your organisation and inspire teams to embrace its transformative potential for continuous improvement.
Value Delivery : 76% Find out More
Videos

Overview of 'applying flow metrics for Scrum' course.

Unlock Scrum’s potential with Kanban! Discover how flow metrics can enhance planning, execution, and retrospectives for better team performance.
Value Delivery : 76% Find out More
Videos

What is DevOps and how is it different to Agile?

Discover the key differences between DevOps and Agile in this insightful video with Martin Hinshelwood. Elevate your software delivery today!
Value Delivery : 76% Find out More
Videos

The Evolution of Product Management in the Agile Era

Explore the key differences between Agile and traditional product management. Learn how Agile’s faster cycles and feedback loops enhance value delivery!
Value Delivery : 76% Find out More
Videos

Unlocking Effective Product Development: How a Hypothesis-Driven Approach Transforms User Experience

Unlock the secrets of effective product development! Discover how a hypothesis-driven approach and collaboration can transform your user experience.
Value Delivery : 76% Find out More
Videos

Temperance in Agile: Why Less is More

Master the art of balance in Agile with our video on Temperance! Discover how moderation maximises efficiency and elevates your Agile practices. 🌟
Value Delivery : 76% Find out More
Practices

Metrics and Reports

Discover more about Metrics and Reports and how it can help you in your Agile journey!
Value Delivery : 75% Learn More
Videos

Unlocking Value in DevOps: My Role as a Consultant in Driving Change and Overcoming Bottlenecks

Discover the core of DevOps consulting: identifying bottlenecks, optimising workflows, and fostering a culture of continuous improvement. Join the conversation!
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Blog

Risk Mitigation: Agile Usable Products vs Documentation in Traditional Project Management

Explore how Agile’s focus on usable products enhances risk mitigation compared to traditional documentation methods in project management. Adapt and thrive!
Value Delivery : 75% Find out More
Videos

Bridging the Gap: How to Align Your Organisation for Successful Agile Product Management

Transform your product management approach! Discover how to align teams, embrace agile, and maximise value delivery in software development.
Value Delivery : 75% Find out More
Videos

How Immersive Learning Transforms Aspiring Agile Leaders

Discover why the PAL-E immersive learning experience is essential for aspiring agile leaders, blending scrum training with hands-on coaching for effective transition.
Value Delivery : 75% Find out More
Videos

Mastering Evidence-Based Management in Agile: Inform, Don’t Control

Discover how Evidence-Based Management (EBM) empowers organisations to make informed, data-driven decisions that enhance outcomes and drive success.
Value Delivery : 75% Find out More
Blog

Sprint Goal is an Immediate Tactical Goal

Discover how to define effective Sprint Goals as tactical steps towards your Product Goal, enhancing value delivery and user engagement in Agile projects.
Value Delivery : 75% Find out More
Videos

What is the one thing a PSPO course forces you to focus on?

Discover the key focus of the PSPO course and how it empowers product owners to drive value and customer satisfaction in Scrum environments.
Value Delivery : 75% Find out More
Videos

The Art of Negotiation for Product Owners: Essential Skills to Master

Unlock essential negotiation skills for product owners! Learn strategies from an FBI expert to enhance your influence and success. Watch now!
Value Delivery : 75% Find out More
Videos

Unlocking Success: How Lean Product Development Transforms Decision-Making and Value Creation

Discover how lean product development can enhance decision-making, minimise risks, and create value. Join our workshop for insights and real-world applications!
Value Delivery : 75% Find out More
Videos

Transform Your Product Development: Unlock User Value, Reduce Waste, and Enhance Collaboration with Structured Learning

Transform your product development journey with structured learning! Discover how to enhance user value, reduce waste, and boost collaboration in this insightful course.
Value Delivery : 75% Find out More
Videos

How Do You Know the Value Currently Delivered in Your Organization?

Unlock your organisation’s potential with EBM! Discover 5 compelling reasons to embrace evidence-based management in your environment. #EBM #Shorts
Value Delivery : 75% Find out More
Videos

Transform Your Scrum Team in 90 Days: Strategies for Continuous Delivery and Empowerment

Transform your Scrum team’s delivery in just 90 days! Discover strategies for continuous delivery, value clarity, and empowering champions for lasting success.
Value Delivery : 74% Find out More
Course

Applying Professional Scrum for Software Development (APS-SD) with Certification

Experience APS-SD: Hands-on Scrum training for delivering quality software. Gain practical skills in Agile, DevOps, and Scrum principles. Free PSD I certification exam included. Enhance your software development expertise.
Value Delivery : 74%
Course

Continuous Delivery Using Azure DevOps Services Training

This two-day course provides students with the DevOps principles and related hands-on practices to work better as a team, scale their agility, share and integrate their work, and deliver working software continuously in order to enable faster delivery of value and receive early and valuable feedback.
Value Delivery : 74%
Videos

Why More Teams Won't Speed Up Delivery: The Truth About Scaling Effectively

Discover why adding more teams can slow down delivery. Learn how to scale effectively by minimising friction and enhancing team collaboration for better outcomes.
Value Delivery : 74% Find out More
Videos

Unlocking the Power of Kanban: Transform Your Workflow with Data-Driven Insights

Unlock the power of Kanban! Discover how to optimise workflows, enhance delivery speed, and engage stakeholders with data-driven insights.
Value Delivery : 74% Find out More
Videos

Unlocking Unrealised Value: The Key to Elevating Your Product Development Strategy

Unlock the potential of your product by understanding unrealised value. Discover how market insights and hypothesis-driven development can enhance your strategy!
Value Delivery : 74% Find out More
Course

Professional Scrum with User Experience (PSU) with Certification

Professional Scrum with User Experience (PSU) is a 14h hands-on course, delivered over 4 half-days, where students who already have a fundamental understanding of Scrum and some experience using it will learn how to integrate modern UX practices into the way they are working in Scrum and how to work most effectively within Scrum Teams.
Value Delivery : 74%
Newsletters

Introducing the Professional Product Validation and Discovery Workshop from Scrum.org

Join our Professional Product Validation and Discovery Workshop to master customer-centric development and validate your product ideas with expert guidance!
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Course

Advanced Professional Scrum Product Owner (PSPO-A) Course with Certification

Mastering the Product Owner Stances: Professional Scrum Product Owner™ - Advanced (PSPO-A) is a hands-on, activity-based course that focuses on helping experienced Product Owners and Product Managers expand their ability to establish a vision, validate their hypotheses, and ultimately deliver more value to their stakeholders.
Value Delivery : 73%
Course

Professional Product Discovery and Validation Skills (PPDV)

This one-day course on product discovery and validation equips participants with essential hands-on skills to enhance value creation in product development. It covers key techniques for both new product development and improving existing products, focusing on experimentation, evidence collection, and risk control. Through an ongoing case study, students will learn practical methods to apply in their workplace, helping Product Owners, Managers, and teams drive customer outcomes, improve ROI, and adopt an iterative, user-centric approach to product development.
Value Delivery : 73%
Videos

Unlocking Agility: How Decentralisation Empowers Teams to Maximise Value in Any Organisation

Unlock your organisation’s potential! Discover how decentralisation and team engagement can drive innovation and agility, maximising value in any business.
Value Delivery : 73% Find out More
Videos

Harnessing Your Entrepreneurial Spirit: Key Strategies for Product Owners to Drive Team Success

Unlock your potential as a product owner! Discover how to connect your team to value and make evidence-based decisions for product success.
Value Delivery : 73% Find out More
Videos

Mastering Technical Debt: Strategies to Transform Challenges into Opportunities for Your Development Team

Unlock the secrets of technical debt! Discover how to manage and pay it back effectively to boost your team’s productivity and deliver more value.
Value Delivery : 72% Find out More
Blog

Getting started with a modern source control system and DevOps

Discover how to choose a modern source control system that enhances your DevOps practices and supports your software development lifecycle effectively.
Value Delivery : 72% Find out More
Videos

Transforming Technical Debt: Unlocking Innovation and Value Through Quality Product Delivery

Unlock the potential of your team by tackling technical debt! Discover how prioritising quality can drive innovation and enhance value delivery.
Value Delivery : 72% Find out More
Videos

DevOps: Elevating Your Organization’s Performance Through Bespoke Solutions

Explore tailored DevOps consulting services in this video, uncovering how organisations can optimise practices for better software delivery and quality.
Value Delivery : 72% Find out More
Videos

Why is DevOps such a Critical Element of Software Engineering?

Discover why DevOps is essential in software engineering! Join Martin Hinshelwood as he unravels its critical role in delivering client solutions. #DevOps #shorts
Value Delivery : 72% Find out More
Videos

Transforming Scrum Training: How Real-World Insights Empower Agile Teams at Great Calm

Transform your team’s understanding of Scrum with insights from expert Martin Hinshelwood. Discover how effective training fosters agility and collaboration!
Value Delivery : 72% Find out More
Videos

Overview of the 'scaling with portfolio Kanban' course

Unlock organisational efficiency with our “Applying Scaling Portfolio Kanban” course! Learn to manage project portfolios effectively and enhance value delivery.
Value Delivery : 72% Find out More
Videos

Transforming Training: How Immersive Learning and DevOps Drive Real Value in Organisations

Discover how immersive training and agile methodologies can transform learning experiences. Join me in prioritising value over revenue for impactful results!
Value Delivery : 72% Find out More
Videos

Cutting Through the Red Tape: How Eliminating Committees Can Boost Your Time to Market

Discover how committees can hinder agility and slow decision-making in your organisation. Learn to empower teams and seize opportunities faster!
Value Delivery : 72% Find out More
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If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Emerson Process Management Logo
Boxit Document Solutions Logo
Cognizant Microsoft Business Group (MBG) Logo
Alignment Healthcare Logo
SuperControl Logo
Sage Logo
Big Data for Humans Logo
Microsoft Logo
Trayport Logo
Slaughter and May Logo
Bistech Logo
Deliotte Logo
Higher Education Statistics Agency Logo
Akaditi Logo
Kongsberg Maritime Logo
Schlumberger Logo
Freadom Logo

NIT A/S

Ghana Police Service Logo
Nottingham County Council Logo
New Hampshire Supreme Court Logo
Washington Department of Enterprise Services Logo
Washington Department of Transport Logo
Department of Work and Pensions (UK) Logo
Lockheed Martin Logo
ProgramUtvikling Logo
Slicedbread Logo
Xceptor - Process and Data Automation Logo
ALS Life Sciences Logo
Lean SA Logo