Time to Market: Accelerating Delivery to Outpace Competitors

Velocity measures how quickly teams turn ideas into value, using build, test, deploy, and feedback times—not just story points—to track real delivery …

Delaying software releases increases failure risk. Frequent, small releases improve success rates, adaptability, and recovery, as shown by CHAOS …

Value in software is only realised through delivery. Frequent releases validate assumptions, reduce risk, and enable rapid feedback, adaptation, and …

Explains how slow product release cycles delay feature delivery, risk losing relevance, and create competitive disadvantages, highlighting the …

Explains how Agile teams can measure and improve Time to Market using key metrics like lead time, cycle time, and time to fix to deliver value to …

Tracking the time taken to complete a unit of work from start to finish.

Measuring the time from work initiation to customer delivery, helping teams monitor workflow efficiency and improve value delivery.

Explores how increasing deployment frequency, stable environments, and fast feedback loops improve software delivery, reduce time to market, and align …

Explains Scrum’s four key value areas—current value, unrealised value, ability to innovate, and time to market—for data-driven product and …

Undelivered software provides no value. Frequent, iterative releases reduce risk, cost, and failure, enabling faster learning and real user impact in …

Learn how to quickly turn user feedback into actionable work items in Agile teams, improving product value through fast feedback loops, …

Ensuring continuous delivery of incremental improvements to users and stakeholders.

Microsoft’s switch to 3-week Sprints increased team anxiety due to greater transparency, exposing inefficiencies but enabling faster, more frequent …

Explains how to gather key metrics for evidence-based management in software organisations, focusing on value delivery, time to market, and ability to …

Optimising how often software is deployed to enhance feedback loops and value delivery.

Unreleased features create hidden costs and risks. Regular software delivery reduces failure rates, rework, and missed opportunities, ensuring real …

Explores how committees can delay decision-making, reduce agility, and increase time to market, highlighting the benefits of empowering teams and …

Continuous Delivery is the practice of frequently delivering small increments of valuable product directly to real users, enabling rapid feedback, …