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Strategy

High-level approaches for aligning organisational goals and guiding decision-making through integrated methodologies and frameworks.

Strategy is a high-level approach that defines how an organisation will achieve its goals, aligning resources, methods, and actions to achieve a shared vision.

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Overview

Strategy is a high-level approach that guides an organisation towards achieving its long-term goals. Unlike methods or practices, which provide the how of execution, strategy defines the direction and purpose of those actions. It is about ensuring that resources, teams, and methods are aligned with the organisation’s overall vision and mission.

Strategy is an overarching framework that integrates multiple methods, practices, and decision-making frameworks to provide a coherent path forward. It ensures that day-to-day activities and tactical decisions contribute to the larger goals of the organisation. For example, the Lean Product Development strategy focuses on maximising value delivery while reducing waste, ensuring that the team’s activities align with business objectives and customer needs.

In Agile and DevOps environments, strategy is about aligning teams and technologies with business goals. For instance, Kanban strategy helps optimise flow, ensure that value is delivered efficiently, and provide a consistent pace of work that supports organisational priorities.

The role of leadership in strategy is pivotal, as leaders are responsible for setting the vision and direction while empowering teams to operate within the strategic framework. Strategic planning in Agile organisations involves integrating evidence-based management principles to make informed decisions and maintain alignment with customer needs and market demands.

Unlike methods, which provide structured procedures for performing tasks, strategy is broader and more flexible, offering a guiding framework that can be adapted over time based on changing circumstances. Strategy is designed to enable adaptability in the face of complexity, ensuring that organisations remain resilient and responsive to both internal and external challenges.

In summary, strategy is the high-level approach that provides the direction for achieving organisational goals. It integrates methods and practices, ensuring alignment with the organisation’s overarching objectives. By providing clarity, focus, and flexibility, strategy helps organisations navigate complexity and achieve long-term success while remaining agile and responsive to change.

Learn More about Strategy

Company as a Product

Company as a Product (CaaP) is an organisational strategy that treats the entire company as a continuously evolving product, rather than a static structure. It emphasises designing and refining the organisation based on customer feedback, measurable outcomes, and strategic goals—much like product development. Popularised by thought leaders in modern organisational design and continuous discovery, CaaP encourages cross-functional collaboration, experimentation, and alignment across all levels. Instead of optimising for internal efficiency or hierarchy, it focuses on delivering value to customers and adapting the company’s capabilities, systems, and structures as intentionally as one would iterate on a product.

    Portfolio Management

    Align strategy with execution through Portfolio Management. Prioritise investments, optimise value streams, and drive organisational agility.

    One Engineering System

    One Engineering System (1ES) is a strategic standardised, integrated framework designed to streamline software development by unifying tools, processes, and practices across teams. It provides a consistent, scalable foundation that supports high-quality, efficient, and secure software delivery.

    Value Stream Management

    A strategic approach to improving the flow of value through an organisation, optimising efficiency, reducing waste, and aligning work with customer outcomes.

    Market Share

    Gaining competitive advantage by expanding a product’s presence in its market segment.

      Product Development

      Deliver valuable, usable products through iterative learning, customer feedback, and continuous improvement. Align strategy, discovery, and delivery to maximise outcomes and reduce risk.

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