Product Strategy
Defining a vision and roadmap to create a competitive and sustainable product.
Strategy is a high-level approach that defines how an organisation will achieve its goals, aligning resources, methods, and actions to achieve a shared vision.
Strategy is a high-level approach that guides an organisation towards achieving its long-term goals. Unlike methods or practices, which provide the how of execution, strategy defines the direction and purpose of those actions. It is about ensuring that resources, teams, and methods are aligned with the organisation’s overall vision and mission.
Strategy is an overarching framework that integrates multiple methods, practices, and decision-making frameworks to provide a coherent path forward. It ensures that day-to-day activities and tactical decisions contribute to the larger goals of the organisation. For example, the Lean Product Development strategy focuses on maximising value delivery while reducing waste, ensuring that the team’s activities align with business objectives and customer needs.
In Agile and DevOps environments, strategy is about aligning teams and technologies with business goals. For instance, Kanban strategy helps optimise flow, ensure that value is delivered efficiently, and provide a consistent pace of work that supports organisational priorities.
The role of leadership in strategy is pivotal, as leaders are responsible for setting the vision and direction while empowering teams to operate within the strategic framework. Strategic planning in Agile organisations involves integrating evidence-based management principles to make informed decisions and maintain alignment with customer needs and market demands.
Unlike methods, which provide structured procedures for performing tasks, strategy is broader and more flexible, offering a guiding framework that can be adapted over time based on changing circumstances. Strategy is designed to enable adaptability in the face of complexity, ensuring that organisations remain resilient and responsive to both internal and external challenges.
In summary, strategy is the high-level approach that provides the direction for achieving organisational goals. It integrates methods and practices, ensuring alignment with the organisation’s overarching objectives. By providing clarity, focus, and flexibility, strategy helps organisations navigate complexity and achieve long-term success while remaining agile and responsive to change.
Defining a vision and roadmap to create a competitive and sustainable product.
Comprehensive guide to using OKRs for shared focus, measurable outcomes, and strategic learning, including roles, events, best practices, and common …
Company as a Product (CaaP) is an organisational strategy that treats the entire company as a continuously evolving product, rather than a static …
Agentic Software Delivery is a strategy for continuously achieving business outcomes through the deliberate integration of autonomous AI agents, human …
One Engineering System (1ES) is a strategic standardised, integrated framework designed to streamline software development by unifying tools, …
Stop chasing tech trends. Learn how evidence, visibility, and clarity empower tech leaders to make confident, strategic decisions—beyond the hype.
Defining long-term objectives that align with business agility and competitive advantage.
Align strategy with execution through Portfolio Management. Prioritise investments, optimise value streams, and drive organisational agility.
Explores what traditional organisations must change—beyond adopting Agile tools—to achieve true agility, cultural transformation, and sustained …
A strategic approach to improving the flow of value through an organisation, optimising efficiency, reducing waste, and aligning work with customer …
Applying empirical evidence to drive leadership decisions and improvements.
Adopting modern digital technologies to drive business agility and innovation.
Explores why traditional hierarchical organisations struggle in fast-changing markets and argues for agile, decentralised structures to boost …
Tired of chasing tech hype? Discover how disciplined, evidence-based decisions drive real agility and lasting competitive advantage for your …
Stop chasing tech hype. Discover how CTOs can cut through noise, build real strategy, and lead with clarity—no more firefighting, just sustainable …
Explores why team autonomy in Scrum must be balanced with alignment to strategic goals, highlighting the role of clear objectives and leadership in …
Feeling overwhelmed as a tech leader? Discover how to shift from chaos to clarity and build resilient, future-ready teams—without burning out.
Learn how Kanban uses data-driven insights and probabilistic forecasting to optimise workflows, improve delivery, and enhance transparency across any …
Struggling with tech change? Discover how clarity, evidence, and culture can futureproof your team—no chasing trends, just smart leadership.
Struggling with legacy systems? Discover why modernisation is a strategy, not a gamble—reduce risk, boost efficiency, and future-proof your business …
Learn how to build a compelling business case for agile adoption by aligning benefits with key metrics, stakeholder goals, and inclusive change …
Explains how effective Product Owners shape product strategy using accountability, awareness, acceptance, access, and adaptability, not just backlog …
Explores why businesses should develop custom scaling practices tailored to their unique culture and needs, rather than adopting standard frameworks, …
Excessive handoffs in software development create delays, reduce quality, and harm team morale. Learn how eliminating handoffs boosts agility, flow, …
Learn how to achieve organisational agility by tailoring change to your unique context, building a guiding coalition, and engaging all stakeholders in …
Explains Scrum’s four key value areas—current value, unrealised value, ability to innovate, and time to market—for data-driven product and …
Explains how evidence-based management uses reliable metrics and KPIs at team and organisational levels to drive better decisions, value delivery, and …
Learn how evidence-based metrics drive organisational success, avoid negative behaviours, and enable transparent, data-driven decisions for leaders …
Ensuring every team member understands and connects their daily work to the product vision and strategic goals is key to true Agile alignment, …
Explains why effective planning is essential in Agile and Scrum, debunking myths about planning, and highlights strategies for teams of all sizes to …
Explains why agile teams need a clear understanding of product vision and strategic goals to boost alignment, ownership, decision-making, and …
Maximise product value with Agile Product Management. Align strategy, customer needs, and continuous delivery.
Explores how clear vision, goals, and evidence-based management empower teams, improve alignment, and foster autonomy, engagement, and effective …
Explains why product ownership and product management are deeply connected in Scrum, clarifying their roles, focus on value delivery, and the need for …
Explains how product goals serve as intermediate strategic goals, guiding agile organisations through uncertainty using experimentation, outcomes, and …
Coordinate multiple teams to deliver complex products while preserving agility. Focus on alignment, flow, and value delivery across the enterprise …
Copying scaled agile frameworks fails because each business needs a tailored, evidence-based approach to agility that fits its unique culture, …
A great agile consulting outcome enables organisations to adapt quickly to change, fostering resilience, decentralised decision-making, and empowered, …
Learn why regularly evaluating your direction is vital for developers, product owners, and organisations to ensure goals, features, and strategies …
Learn essential strategies for transitioning from monolithic systems to microservices, including planning, team alignment, managing complexity, and …
Worried about cloud migration chaos? Discover why a hybrid approach beats “lift and shift” and how to align teams for a seamless, risk-free …
Explores common causes of chaos in Agile teams and offers practical strategies to improve alignment, communication, and collaboration for better team …
Decision-making in uncertain environments using heuristics, probability, and behavioural economics.
Explains how a hypothesis-driven approach, small experiments, and cross-team collaboration improve product development, user experience, and …
Learn how to reduce chaos in Agile teams by improving alignment, setting clear goals, fostering open communication, and using visual tools for better …
Gaining competitive advantage by expanding a product’s presence in its market segment.
Explores how deeper user understanding, data-driven decisions, and stakeholder collaboration lead to more effective, user-centred software development …
Stop chasing hype. Discover why context-driven tech choices—not the latest stack—lead to real, sustainable value for your team and business.
DevOps consulting enhances Agile by improving collaboration, accelerating delivery, and ensuring quality, making software development more efficient …
Explores effective Agile transformation by empowering teams, improving collaboration, focusing on value delivery, and fostering continuous improvement …
Explores how evidence-based management uses data-driven practices to improve organisational agility, value delivery, and decision-making in both …
Explores why Agile fails without addressing systemic issues, highlighting the need for organisational change, meaningful metrics, and the courage to …
Explains the risks of using say-do metrics in Agile, highlighting how they encourage vanity metrics, harm psychological safety, and shift focus from …
Learn how to track, manage, and optimise product development costs by empowering teams with financial awareness, key metrics, and continuous …
Explores how agile leadership and evidence-based management training help managers develop servant leadership skills, delegate effectively, and make …
Explains Product Discovery in product development, its role in setting strategy, uncovering opportunities, and aligning teams to build valuable, …
Explores how rigid, hierarchical structures hinder organisational agility and offers practical strategies for shifting to decentralised, empowered, …
Explores how lean product development improves decision-making, reduces risk, and increases value by focusing on customer needs and efficient product …
Learn how an effective backlog guides product strategy, prioritises value, and supports decision-making, rather than serving as a simple list of tasks …
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Microsoft
Genus Breeding Ltd
Capita Secure Information Solutions Ltd
Flowmaster (a Mentor Graphics Company)
SuperControl
Bistech
Epic Games
Akaditi
Lean SA
ProgramUtvikling
Cognizant Microsoft Business Group (MBG)
Boxit Document Solutions
Sage
Slicedbread
ALS Life Sciences
DFDS
Alignment Healthcare
Emerson Process Management
Royal Air Force
Washington Department of Enterprise Services
Nottingham County Council
New Hampshire Supreme Court
Ghana Police Service
Department of Work and Pensions (UK)
Lockheed Martin
Sage
Emerson Process Management
MacDonald Humfrey (Automation) Ltd.
Teleplan
Epic Games