Product Strategy
Defining a vision and roadmap to create a competitive and sustainable product.
Strategy is a high-level approach that defines how an organisation will achieve its goals, aligning resources, methods, and actions to achieve a shared vision.

Strategy is a high-level approach that guides an organisation towards achieving its long-term goals. Unlike methods or practices, which provide the how of execution, strategy defines the direction and purpose of those actions. It is about ensuring that resources, teams, and methods are aligned with the organisation’s overall vision and mission.
Strategy is an overarching framework that integrates multiple methods, practices, and decision-making frameworks to provide a coherent path forward. It ensures that day-to-day activities and tactical decisions contribute to the larger goals of the organisation. For example, the Lean Product Development strategy focuses on maximising value delivery while reducing waste, ensuring that the team’s activities align with business objectives and customer needs.
In Agile and DevOps environments, strategy is about aligning teams and technologies with business goals. For instance, Kanban strategy helps optimise flow, ensure that value is delivered efficiently, and provide a consistent pace of work that supports organisational priorities.
The role of leadership in strategy is pivotal, as leaders are responsible for setting the vision and direction while empowering teams to operate within the strategic framework. Strategic planning in Agile organisations involves integrating evidence-based management principles to make informed decisions and maintain alignment with customer needs and market demands.
Unlike methods, which provide structured procedures for performing tasks, strategy is broader and more flexible, offering a guiding framework that can be adapted over time based on changing circumstances. Strategy is designed to enable adaptability in the face of complexity, ensuring that organisations remain resilient and responsive to both internal and external challenges.
In summary, strategy is the high-level approach that provides the direction for achieving organisational goals. It integrates methods and practices, ensuring alignment with the organisation’s overarching objectives. By providing clarity, focus, and flexibility, strategy helps organisations navigate complexity and achieve long-term success while remaining agile and responsive to change.
Defining a vision and roadmap to create a competitive and sustainable product.
Explains Scrum’s four key value areas, current value, unrealised value, ability to innovate, and time to market, for data-driven product and …
Product Management is the strategic discipline of balancing customer needs, business goals, and technical feasibility to maximise product value. It …
Agentic Software Delivery is a strategy for continuously achieving business outcomes through the deliberate integration of autonomous AI agents, human …
Drive long-term success with Agile Strategy. Align vision, execution, and adaptability to deliver continuous value.
Explains how product goals serve as intermediate strategic goals, guiding agile organisations through uncertainty using experimentation, outcomes, and …
Company as a Product (CaaP) is an organisational strategy that treats the entire company as a continuously evolving product, rather than a static …
One Engineering System (1ES) is a strategic standardised, integrated framework designed to streamline software development by unifying tools, …
Evidence-Based Management (EBM) is a strategy for improving an organisation’s ability to deliver value by making decisions based on evidence, not …
A strategy for making work observable, managing flow, and continuously improving value delivery. Specifically Kanban as outlined in the Kanban Guide.
A specialized product operating model for organizations adopting agile methodologies. It integrates agile practices with product management principles …
Stop chasing tech trends. Learn how evidence, visibility, and clarity empower tech leaders to make confident, strategic decisions, beyond the hype.
Explores what traditional organisations must change, beyond adopting Agile tools, to achieve true agility, cultural transformation, and sustained …
Align strategy with execution through Portfolio Management. Prioritise investments, optimise value streams, and drive organisational agility.
Defining long-term objectives that align with business agility and competitive advantage.
Stop chasing tech hype. Discover how CTOs can cut through noise, build real strategy, and lead with clarity, no more firefighting, just sustainable …
A strategic approach to improving the flow of value through an organisation, optimising efficiency, reducing waste, and aligning work with customer …
Learn how to achieve organisational agility by tailoring change to your unique context, building a guiding coalition, and engaging all stakeholders in …
Applying empirical evidence to drive leadership decisions and improvements.
Adopting modern digital technologies to drive business agility and innovation.
Explores why traditional hierarchical organisations struggle in fast-changing markets and argues for agile, decentralised structures to boost …
Learn how to use Objectives and Key Results (OKRs) to clarify strategic goals, measure outcomes, align teams, and build accountability through …
Overwhelmed by tech trends? Learn how CTOs can cut through the noise, gain clarity, and lead with confidence, without chasing every shiny object.
Scaling agility beyond teams to drive organisational responsiveness and adaptability.
Tired of chasing tech hype? Discover how disciplined, evidence-based decisions drive real agility and lasting competitive advantage for your …
Master Agile Planning to balance flexibility with predictability. Align teams, optimise delivery, and drive value continuously.
Explores why team autonomy in Scrum must be balanced with alignment to strategic goals, highlighting the role of clear objectives and leadership in …
Learn how Evidence-Based Management uses data to guide Agile teams, improve decision-making, track value, and boost innovation, customer satisfaction, …
Ensuring every team member understands and connects their daily work to the product vision and strategic goals is key to true Agile alignment, …
Deliver valuable, usable products through iterative learning, customer feedback, and continuous improvement. Align strategy, discovery, and delivery …
Learn how Kanban uses data-driven insights and probabilistic forecasting to optimise workflows, improve delivery, and enhance transparency across any …
Explores the limitations of traditional budgeting and explains how flexible, value-driven approaches like Beyond Budgeting can improve agility, …
Struggling with tech change? Discover how clarity, evidence, and culture can futureproof your team, no chasing trends, just smart leadership.
Struggling with legacy systems? Discover why modernisation is a strategy, not a gamble, reduce risk, boost efficiency, and future-proof your business …
Feeling overwhelmed as a tech leader? Discover how to shift from chaos to clarity and build resilient, future-ready teams, without burning out.
Learn how to build a compelling business case for agile adoption by aligning benefits with key metrics, stakeholder goals, and inclusive change …
Empowering teams with financial insights boosts ownership, informed decision-making, and ROI by aligning daily work with business goals through …
Learn how Agile principles help businesses improve predictability by addressing challenges, optimising systems, aligning goals, and adapting to change …
Explores why businesses should develop custom scaling practices tailored to their unique culture and needs, rather than adopting standard frameworks, …
Enable Business Agility to rapidly adapt, innovate, and deliver value in an ever-changing market.
Learn how to align teams, stakeholders, and processes for effective agile product management by fostering shared goals, clear communication, and …
Explains how effective Product Owners shape product strategy using accountability, awareness, acceptance, access, and adaptability, not just backlog …
Excessive handoffs in software development create delays, reduce quality, and harm team morale. Learn how eliminating handoffs boosts agility, flow, …
Explains how evidence-based management uses reliable metrics and KPIs at team and organisational levels to drive better decisions, value delivery, and …
Explains why agile teams need a clear understanding of product vision and strategic goals to boost alignment, ownership, decision-making, and …
Learn how evidence-based metrics drive organisational success, avoid negative behaviours, and enable transparent, data-driven decisions for leaders …
Change in organisations is a continuous, evolutionary process driven by experimentation and adaptation, not a one-time transformation or fixed end …
Unrealized Value is one of the four key value areas of Evidence‑Based Management and represents a group of measures focused on the potential value …
Explains why effective planning is essential in Agile and Scrum, debunking myths about planning, and highlights strategies for teams of all sizes to …
Explains why product ownership and product management are deeply connected in Scrum, clarifying their roles, focus on value delivery, and the need for …
Explores how clear vision, goals, and evidence-based management empower teams, improve alignment, and foster autonomy, engagement, and effective …
Explores how businesses can boost agility and innovation by adapting decision-making, avoiding bureaucracy, and fostering continuous learning in …
A great agile consulting outcome enables organisations to adapt quickly to change, fostering resilience, decentralised decision-making, and empowered, …
Learn why regularly evaluating your direction is vital for developers, product owners, and organisations to ensure goals, features, and strategies …
Learn essential strategies for transitioning from monolithic systems to microservices, including planning, team alignment, managing complexity, and …
Worried about cloud migration chaos? Discover why a hybrid approach beats “lift and shift” and how to align teams for a seamless, risk-free …
Explores common causes of chaos in Agile teams and offers practical strategies to improve alignment, communication, and collaboration for better team …
Explains how a hypothesis-driven approach, small experiments, and cross-team collaboration improve product development, user experience, and …
Learn how to reduce chaos in Agile teams by improving alignment, setting clear goals, fostering open communication, and using visual tools for better …
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.

ALS Life Sciences

Teleplan

Lockheed Martin

Schlumberger

Milliman

Slaughter and May

Capita Secure Information Solutions Ltd

Slicedbread

Higher Education Statistics Agency

Qualco

Kongsberg Maritime

Illumina

Bistech

Ericson

Microsoft

Xceptor - Process and Data Automation

Philips

Akaditi

Ghana Police Service

Department of Work and Pensions (UK)

Royal Air Force

Washington Department of Enterprise Services

New Hampshire Supreme Court

Washington Department of Transport

Workday

Emerson Process Management

Slicedbread

Hubtel Ghana

Kongsberg Maritime

Deliotte