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Software Development

Innovative practices and frameworks for delivering high-quality software solutions efficiently and effectively.

Techniques and methodologies for high-quality software engineering.

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Overview

Software Development encompasses the techniques and methodologies employed to engineer high-quality software solutions that meet user needs and business objectives. It is a systematic approach that integrates various practices, including Agile, Lean, and DevOps, to enhance collaboration, efficiency, and adaptability within teams. This concept is crucial as it enables organisations to deliver value predictably and sustainably, fostering a culture of continuous improvement and responsiveness to change.

By focusing on iterative development, teams can quickly adapt to feedback and evolving requirements, ensuring that the software remains relevant and effective. The emphasis on automation, testing, and integration within Software Development practices reduces the risk of defects and accelerates delivery cycles, allowing for frequent releases that enhance customer satisfaction. Moreover, it promotes a holistic view of the software lifecycle, encouraging cross-functional collaboration and knowledge sharing among team members.

This long-term, systemic approach not only improves the quality of the software produced but also cultivates an environment where innovation thrives, enabling organisations to remain competitive in a rapidly changing market. The integration of evidence-based management principles further supports informed decision-making, ensuring that teams can navigate complexity and uncertainty effectively. By prioritising these practices, organisations can achieve a sustainable competitive advantage through enhanced software development capabilities that align with their strategic goals and customer expectations.

Learn More about Software Development

Videos

Building a culture of Quality

Unlock the true potential of CI/CD! Join Martin Hinshelwood as he reveals best practices for Continuous Integration and Delivery to enhance quality and speed.
Videos

The Power of Technical Excellence in Agile Development

Unlock the secrets of Agile success! Discover how prioritising technical excellence over speed can transform your software development and deliver exceptional value.
Blog

Your Evolving Definition of Done

Evolve your Definition of Done (DoD) to align with organisational goals, ensuring quality and strategic value in every product increment.
Blog

A better way than staggered iterations for delivery

Discover a superior approach to delivery that enhances agility and reduces technical debt. Learn how to implement effective cross-functional teams today!
Blog

Stop Hiding Behind Complexity and Start Delivering Continuously

Unlock continuous delivery for any software, regardless of complexity. Invest in fixing technical debt and automate processes for faster, reliable releases.
Blog

Without Delivery, There Is No Value

Everything before delivery is an assumption, and all non-delivered product represents a cost of delay. Learn why frequent delivery is critical to maximising value.
Blog

Delivery is the only Measure of Progress in Scrum

Delivery, not just a Done Increment, is the real measure of progress in Scrum. In 2025, if you’re not delivering every Sprint, you’re not truly Agile.
Blog

Release planning and predictable delivery

Master release planning and achieve predictable delivery in agile environments. Discover strategies to enhance quality and streamline your software development process.
Blog

The Scrum Master is accountable for Delivery

The Scrum Master is accountable for delivery, ensuring every Scrum Team produces a usable increment every sprint while fostering effectiveness and value delivery.
Blog

Definition of Done - Objective vs Subjective

Learn the critical distinction between subjective goals and the objective Definition of Done (DoD) in Scrum. This guide dives into why a measurable, automated DoD is essential for consistent quality, stakeholder trust, and professional-grade product delivery.
Videos

If a client hasn't considered DevOps consulting as part of their Agile Consulting needs, why should they?

Discover why integrating DevOps consulting into your Agile coaching can enhance team performance and streamline software delivery. Watch now!
Blog

Stop Promoting Branches

Explore how audience-based deployment, also known as ring-based deployment, challenges traditional environments, accelerates feedback, and transforms continuous delivery.
Blog

Why Handoffs Are Killing Your Agility

Explore the detrimental impact of handoffs in software development and discover strategies to eliminate them for better agility.
Blog

Testing in Production Maximises Quality and Value

Explore how audience-based deployment, also known as ring-based deployment, challenges traditional environments, accelerates feedback, and transforms continuous delivery.
Blog

You are doing it wrong if you are not using test first

Unlock the power of Test First principles in software development. Learn how TDD and ATDD can enhance quality, reduce bugs, and meet customer needs effectively.
Videos

Transform Your Software Architecture: The Game-Changing Impact of TDD and Pair Programming

Unlock the secrets of software excellence! Discover how test-driven development and pair programming can elevate your code quality and architecture.
Videos

Is Your Project Ecosystem Truly Agile?

Unlock true agility in product management! Discover how to break down silos, embrace automation, and maximise stakeholder value in this insightful video.
Blog

Getting started with a Definition of Done (DoD)

Learn how to establish a robust Definition of Done (DoD) for your Scrum team to ensure quality and transparency in software delivery. Start improving today!
Blog

Building a release pipeline with Release Management with Visual Studio 2013

Learn to build a scalable release pipeline with Visual Studio 2013’s integrated release management. Enhance your DevOps practices for continuous delivery success!
Blog

If your backlog is not refined then you are doing it wrong

Ensure your Scrum team’s success by refining your Product Backlog. Discover effective strategies to enhance clarity and quality in Sprint Planning.
Blog

Professional Scrum Developer (.NET) Training in London

Join the Professional Scrum Developer training in London to enhance your .NET skills, collaborate in teams, and master Agile practices. Sign up now!
Videos

Unlocking the True Power of Continuous Delivery: How Automation Transforms Software Development

Unlock the true power of continuous delivery! Discover how automation transforms software delivery, mitigates risks, and boosts efficiency in your organisation.
Practices

Definition of Done (DoD)

Discover more about Definition of Done (DoD) and how it can help you in your Agile journey!
Videos

The Importance of Delivering Working Software Every Iteration

Discover 6 surprising insights about Agile Product Management that can transform your approach! Watch now for essential tips. #agile #productmanagement
Guides

Detecting Agile BS

Discover more about Detecting Agile BS and how it can help you in your Agile journey!
Guides

The Evidence-Based Management Guide: Improving Value Delivery under Conditions of Uncertainty

Discover more about “The Evidence-Based Management Guide and how it can help you in your Agile journey!
Guides

The Evidence-Based Management Guide Improving Value Delivery under Conditions of Uncertainty

Discover more about The Evidence-Based Management Guide
Blog

Work can flow across the Sprint boundary

Discover how to enhance your Scrum process by allowing work to flow across Sprint boundaries, boosting team efficiency and delivering value. Learn more!
Videos

Unlocking Continuous Delivery: How Feature Flags Transform Software Development

Unlock the power of feature flags for seamless software delivery! Discover how incremental releases and user feedback can transform your development process.
Blog

Create a Release Management pipeline for Professional Developers

Learn to create a Release Management pipeline for developers, enhancing automation and deployment efficiency with Team Foundation Server. Dive in now!
Blog

Guidance: A Branching strategy for Scrum Teams

Discover effective branching strategies for Scrum teams to enhance code quality and streamline development processes. Optimize your workflow today!
Videos

Maximizing Transparency and Improvement in Software Engineering with Kanban

Unlock the power of Kanban! Discover how it enhances software engineering processes, boosts efficiency, and fosters team collaboration. Watch now!
Videos

Navigating Complexity: Why Agile Practices Are Essential for Modern Product Development

Discover how Agile practices can transform your product development in a complex world. Learn to adapt, mitigate risks, and deliver value incrementally.
Recipes

Daily Scrum Recipe

Discover more about Daily Scrum Recipe and how it can help you in your Agile journey!
Guides

Manifesto for Agile Software Development

Discover more about Manifesto for Agile Software Development and how it can help you in your Agile journey!
Blog

Quality enablement with Visual Studio 2012

Discover how Visual Studio 2012 enables continuous quality in software development, helping you meet modern user expectations and enhance brand differentiation.
Blog

My first Scrum team in the wild

Discover insights from my first Scrum team experience, highlighting key practices and lessons learned to enhance your agile journey. Join the conversation!
Blog

Standard Environments for Automated Deployment and Testing

Discover how to automate deployment and testing with Standard Environments in Visual Studio 2012 TFS, enhancing your DevOps practices for seamless delivery.
Blog

Automated Testing in a modern application lifecycle

Discover the essential role of automated testing in modern application lifecycles. Learn how to enhance software quality and streamline your development process.
Videos

What is empiricism and why is it so critical to great Agile?

Unlock lean-agile secrets with Martin! Enhance value delivery and team dynamics in fast-paced projects. Dive in for expert insights! 🚀 #Agile #Scrum
Videos

Maximise Your Scrum Process: Leveraging Azure DevOps for Agile Success

Unlock the potential of Azure DevOps to supercharge your Scrum process! Discover custom setups, backlog management, and agile practices for success.
Blog

Create a Build vNext build definition

Learn how to create a Build vNext definition on VSO with this comprehensive guide. Enhance your CI/CD process and streamline your development workflow!
Videos

Debunking the Top 5 Myths About Scrum: Unlocking Agile Success in Your Organisation

Debunk common Scrum myths that hinder Agile success! Discover the truth behind meetings, story points, planning, and governance in this insightful guide.
Blog

How to Set and Achieve Effective Sprint Goals

Unlock the power of effective Sprint Goals in Scrum! Learn to craft clear, actionable objectives that drive team success and stakeholder trust. Start now!
Guides

The Scrum Guide

Discover more about The Scrum Guide and how it can help you in your Agile journey!
Videos

What is Sprint Planning?

Discover the essentials of sprint planning in Scrum! Join Martin Hinshelwood as he explains its importance and effective strategies for your team.
Videos

Unlocking Scrum Success: A Comprehensive Guide to Values, Roles, Artifacts, and Events

Unlock the power of Scrum! Discover its core values, roles, and events to enhance team collaboration and drive project success. Dive in now!
Guides

Nexus Guide

Discover more about Nexus Guide and how it can help you in your Agile journey!
Recipes

Sprint Review Recipe

Discover more about Sprint Review Recipe and how it can help you in your Agile journey!
Recipes

Sprint Planning Recipe

Discover more about Sprint Planning Recipe and how it can help you in your Agile journey!
Guides

Kanban Guide for Scrum Teams

Discover more about Kanban Guide for Scrum Teams and how it can help you in your Agile journey!
Videos

Unlocking Agile Success: How Empirical Models Transform Project Outcomes

Unlock the transformative power of Agile! Discover how visibility, flexibility, and incremental value can boost your project’s success. Dive in now!
Course

Applying Professional Scrum for Software Development (APS-SD) with Certification

Experience APS-SD: Hands-on Scrum training for delivering quality software. Gain practical skills in Agile, DevOps, and Scrum principles. Free PSD I certification exam included. Enhance your software development expertise.
Videos

Mastering Site Reliability: Insights from Azure DevOps on Building a Resilient Live Site Culture

Discover how the Azure DevOps team at Microsoft balances reliability and agility in software development. Learn key SRE practices to enhance your team’s performance!
Blog

Great Scrum Masters Need Technical, Business, and Organisational Mastery

Explore the essential skills for effective Scrum Masters: technical, business, and organisational mastery to empower teams and drive value in Agile environments.
Blog

There Is No Such Thing as a "Junior" Scrum Master

The idea of a junior Scrum Master is a fallacy. The Scrum Master is not an entry-level position and should be born fully formed!
Videos

The Crucible of Learning: Transforming Organizational Effectiveness Through DevOps

Discover how DevOps consulting tackles technical debt and complex architectures, leading to improved efficiency and streamlined integration for clients.
Blog

Professional Scrum teams build software that works

Discover how Professional Scrum Teams can deliver high-quality software that works. Learn to enhance accountability and trust in your development process.
Blog

Why Most Scrum Masters Are Failing and What They Should Know

Discover why many Scrum Masters fail and learn essential skills for success. Elevate your Agile practices and ensure your team’s effectiveness today!
Videos

Navigating Technical Debt: How to Transform Challenges into Opportunities for Quality and Efficiency

Discover the true cost of technical debt and poor quality in product development. Learn how to manage them for sustainable success and happier users!
Videos

Mastering Technical Debt: Strategies to Transform Challenges into Opportunities for Your Development Team

Unlock the secrets of technical debt! Discover how to manage and pay it back effectively to boost your team’s productivity and deliver more value.
Videos

NKD Agility: Your partner in developing engineering excellence

Discover how performance engineering enhances user experience! Join Martin Hinshelwood as he shares strategies for optimising software in production.
Videos

Technical Debt Management for Long-Term Quality

Discover how automated testing transforms software engineering, reducing errors and speeding up feedback for high-quality, efficient delivery.
Blog

Avoid the pick-n-mix branching anti-pattern

Discover how to avoid the pick-n-mix branching anti-pattern in software development. Learn effective strategies to enhance code quality and team trust.
Videos

Navigating the Unpredictability of Software Development: Embrace Agile for Success

Navigate the complexities of software development with insights on technical leadership and Agile principles. Discover how to turn challenges into opportunities!
Videos

Transforming Agility: How Azure DevOps Went from Two-Year Releases to 880,000 Deployments

Unlock your organisation’s potential with continuous delivery! Discover how to shorten feedback loops and stay ahead in a fast-paced market.
Videos

Maximising Deployment Frequency: The Key to Faster Time to Market and Business Success

Unlock the secrets to efficient software delivery! Discover how deployment frequency, stability, and learning time can transform your team’s success.
Videos

The Hidden Costs of Poor Quality Code—and How to Turn It Into a Superpower

Discover the hidden costs of poor-quality code with Martin Hinshelwood. Learn how investing in quality boosts productivity and protects your brand.
Blog

Getting started with a modern source control system and DevOps

Discover how to choose a modern source control system that enhances your DevOps practices and supports your software development lifecycle effectively.
Blog

The Insufficiency of Scrum is a fallacy

Explore the myth of Scrum’s insufficiency and learn how effective engineering practices can enhance Agile success. Elevate your team’s performance today!
Blog

The Sprint is a container for Planning and not necessarily for Delivery

Explore how Scrum can enhance planning without strict delivery schedules. Learn to embrace Continuous Delivery for better software development practices.
Videos

The Problem with Incompetent Scrum Masters: Why Lack of Skills in Team Context Results in Poor ROI

Discover the true ROI of hiring skilled Scrum Masters and learn how their competence impacts team performance, innovation, and value delivery.
Videos

The Crucial Role of Competence: How Knowledgeable Scrum Masters Drive Team Success

Unlock the true potential of your Scrum Master! Discover how deep knowledge and competence can transform teams and drive impactful product delivery.
Videos

Where Agile Went Wrong: Understanding the Competence Crisis

Explore the competence crisis in Agile! Discover why skilled Scrum Masters matter and how to bridge the gap for real-world success. 🌱🚀 #AgileLeadership
Videos

Embrace Simplicity: How to Transform Complexity into Continuous Delivery Success

Unlock the secrets to continuous delivery! Discover how to simplify your software and foster a culture of agility for faster, more reliable feature delivery.
Videos

Rethinking Continuous Delivery: Why Best Practices Don't Exist in Complex Environments

Discover how to enhance continuous delivery in complex environments with audience-based strategies, testing in production, and a commitment to improvement.
Videos

Code Reviews for Quality Assurance

Reimagine code reviews with Martin Hinshelwood! Discover how automation and a shift-left approach enhance quality and speed in software development.
Videos

The Competence Crisis in Scrum Master Roles: A Call for Excellence

Explore the competence crisis in Scrum Masters! Discover why many lack essential skills and how to elevate Agile practices in your organisation. 🚀
Videos

How important is DevOps in continuous delivery of value to customers?

Discover why DevOps is crucial for agile coaches in delivering continuous value to customers. Join Martin Hinshelwood for key insights!
Blog

You are doing Scrum but the Scrum Master tells the team what to do!

Discover why a Scrum Master shouldn’t dictate tasks to the team. Empower self-organization and enhance accountability for better project outcomes.
Blog

Create your own path to Organisational Agility

Discover how to tailor your path to organisational agility with evidence-based strategies. Empower your team and drive meaningful change today!
Videos

DevOps: Elevating Your Organization’s Performance Through Bespoke Solutions

Explore tailored DevOps consulting services in this video, uncovering how organisations can optimise practices for better software delivery and quality.
Videos

The Common Challenges of Adopting DevOps Practices

Discover the challenges organisations face in adopting DevOps practices and why real-world production testing is crucial for user experience success.
Blog

Storms of Neglect The Perils of Not Delivering Usable Products in Agile Iterations

Explore the critical consequences of neglecting usable products in Agile iterations. Learn how to maintain trust, adaptability, and team morale for success.
Videos

Why Are a Scrum Team Better Served by an Agile Consultant than a Professional Coach?

Discover why a scrum team benefits more from an agile consultant than a professional coach in this insightful video with Martin Hinshelwood.
Blog

Big Scrum: All you need and not enough

Explore the challenges of scaling Scrum in ‘Big Scrum: All you need and not enough.’ Discover essential practices for achieving agility at scale.
Videos

Embracing Automation: The Key to Transforming Your Development Process and Boosting Confidence

Unlock the secrets of successful product development! Discover how automation transforms testing, deployment, and quality assurance for engineering teams.
Videos

Unlocking Code Quality: The Transformative Power of Frequent Deployments

Unlock the secret to better code quality! Discover how frequent deployments enhance user feedback, reduce technical debt, and boost team confidence.
Videos

Evidence-Based Management: The Four Key Value Areas in Scrum

Discover the four key value areas of Evidence-Based Management to optimise your organisation’s success and drive innovation. Unlock your potential today!
Videos

From Chaos to Clarity: My Journey Through DevOps and the Three Key Challenges to Overcome

Discover the evolution of DevOps from chaotic deployments to streamlined processes. Learn key challenges and how to foster a culture of continuous improvement.
Blog

Metrics that matter with evidence-based management

Discover how Evidence-Based Management can enhance your metrics and KPIs for better decision-making in software development. Elevate your team’s performance!
Blog

Quality enablement to achieve predictable delivery

Achieve predictable software delivery by establishing quality enablement. Learn key strategies to enhance your development process and reduce bugs.
Blog

Big Scrum: Are you doing mechanical Scrum

Explore the pitfalls of mechanical Scrum and discover how to achieve true agility with Professional Scrum for enhanced productivity and team effectiveness.
Blog

Pragmatism crushes Dogma in the wild

Discover how pragmatism triumphs over dogma in Scrum through real-world challenges in Minecraft, fostering adaptability and resilience in product development.
Videos

Special Sprints: Agile Banditry or Risk Management?

Uncover the truth about special sprints in Agile! Join Martin as he reveals their pitfalls and impact on product delivery. 🚀🔍 #Agile #SpecialSprints
Videos

Mastering Agile: 3 Essential Strategies to Boost Your Team's Sprint Success

Unlock your team’s potential with three essential Agile strategies: define “done,” avoid overcommitting, and prioritise refinement for smoother Sprints!
Blog

Deciphering the Enigma of Story Points Across Teams

Explore how to effectively use Story Points in agile teams. Discover better metrics for performance and value delivery to enhance your team’s success.
Videos

Can you align DevOps and Software Engineering Teams Through Scrum?

Discover how Scrum can bridge the gap between DevOps and Software Engineering teams for better collaboration and delivery in this insightful short video!
Blog

Constructing a framework for the TFS Automation Platform

Explore the framework for the TFS Automation Platform, designed to guide developers in building efficient tools and automations. Start your journey today!
Blog

Guidance - Branching for each Sprint

Master your branching strategy for Scrum sprints! Discover how effective branching can streamline development and enhance collaboration in your projects.
Videos

Empowering Teams to Maximize Value and Return on Investment

Unlock your team’s potential! Discover how empowering Agile teams boosts innovation, adaptability, and ROI in this insightful video. Click to learn more! 💼📈
Blog

Release Management with Team Foundation Server 2012

Enhance your release management strategy with Team Foundation Server 2012. Discover automation techniques and best practices for seamless deployments.
Videos

How Much of An Impact can Scrum Have in a DevOps Environment?

Discover how scrum enhances DevOps for seamless software delivery in this insightful short with Martin Hinshelwood. Transform your team’s performance!
Videos

Security by Design Building Secure Software

Learn to embed security from the start in software development. Join Martin Hinshelwood as he explores shifting left for resilient, secure software.
Videos

The Overlooked Virtue of Agility: Diligence

Unlock the power of diligence in Agile! Discover how attention to detail can elevate your projects and drive success. Watch now for essential insights!
Videos

Unlocking Success in Agile: Why Your Definition of Done is Essential for Quality Delivery

Unlock the power of the Definition of Done in Agile! Discover how this key concept enhances quality, transparency, and team effectiveness.
Videos

Conquering Sloth in Agile: 6 Signs Your Team Might Be Stalling

Uncover the hidden signs of sloth in Agile practices. Learn how to empower your team, deliver value, and embrace true agility in your projects!
Videos

Mastering Evidence-Based Management for Agile Success

Unlock the power of Evidence-Based Management! Learn to gather and analyse data for better product decisions and boost customer satisfaction.

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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