You don’t own your market

Explains why businesses must prioritise customer needs and agility to stay relevant, avoid missed opportunities, and remain competitive in a rapidly changing market.

Published on 18 April 2025

Written by Martin Hinshelwood

1 minute read

https://nkdagility.com/resources/X-J3sV7w7mU

You don’t own your market. Your customers do. Ignore them, move too slowly, and they’ll move on.

But most organisations don’t listen. They get stuck in their own echo chambers, convinced they know best. Meanwhile:

Products launch too late to be relevant.
Internal priorities outweigh real customer needs.
Decision-makers are too far from the people they serve.

Every delay, every missed signal, every slow response is an open door for your competition.

Agility isn’t about speed for speed’s sake. It’s about staying relevant. Are you still in sync with your customers, or just assuming they’ll wait?

Also published on: LinkedIn

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The Race for Market Responsiveness: A Fresh Perspective on Organisational Agility

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