Scrum Is Not an Engineering Process
Explains why Scrum is a social framework, not just engineering, emphasizing inclusive training, alignment, collaboration, and breaking …
Most transformations fail without open, honest conversations that address real issues, making transparency and tough dialogue essential for true organisational agility.
Most transformation efforts fail because the hard conversations never happen.
In every Applying Professional Scrum class I run, the magic is in the room, not the slides. We create a space where people speak plainly—about friction, confusion, blockers, and bad assumptions.
At Backcountry, even the warehouse staff joined the training. At Healthgrades, every session was packed with real questions. Real frustrations. Real intent to improve.
These are not “training sessions.” They’re catalysts.
Scrum is not a framework for Developers. It’s a framework for organisational transparency. And transparency is uncomfortable—but necessary.
If you’re not making space for hard truths, you’re not building agility. You’re just managing optics.
What conversations still aren’t happening in your org?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Emerson Process Management
New Signature
Big Data for Humans
Microsoft
Xceptor - Process and Data Automation
Flowmaster (a Mentor Graphics Company)
Sage
Philips
Capita Secure Information Solutions Ltd
Bistech
Graham & Brown
Higher Education Statistics Agency
Boxit Document Solutions
Schlumberger
MacDonald Humfrey (Automation) Ltd.
Lean SA
Ericson
Qualco
New Hampshire Supreme Court
Ghana Police Service
Department of Work and Pensions (UK)
Nottingham County Council
Washington Department of Transport
Washington Department of Enterprise Services
CR2
Big Data for Humans
Alignment Healthcare
Emerson Process Management
Higher Education Statistics Agency
Illumina