When you scale Scrum, the challenge isn’t just delivery—it coherence

TL;DR; When scaling Scrum, the main challenge is maintaining coherence across teams, not just delivering work. Without coordination, teams create inconsistent user experiences and duplicate efforts. To address this, form a cross-team Community of Practice to develop shared frameworks and include them in your Definition of Done, promoting collaboration and consistency without adding hierarchy.

Published on 27 May 2025

Written by Martin Hinshelwood

1 minute read

https://nkdagility.com/resources/eGzb1hJRtoc

When you scale Scrum, the challenge isn’t just delivery—it’s coherence. UX is a great example. Left unchecked, each team reinvents the wheel, creates inconsistent interactions, and loses alignment.

The answer isn’t a central UX team doing all the work. It’s a Community of Practice made up of practitioners from each Scrum Team, collaborating to evolve a shared interaction framework. That framework then becomes part of your Definition of Done.

This isn’t about control. It’s about shared ownership and reuse without bottlenecks.

UX coherence at scale is a system design problem. Don’t solve it with more hierarchy. Solve it with better collaboration.

How are your UX practices scaling with your teams?

Also published on: LinkedIn

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.