Explains how scaling Scrum requires UX coherence through Communities of Practice, shared frameworks, and collaboration—not central control—to ensure consistency without bottlenecks.
When you scale Scrum, the challenge isn’t just delivery—it’s coherence. UX is a great example. Left unchecked, each team reinvents the wheel, creates inconsistent interactions, and loses alignment.
The answer isn’t a central UX team doing all the work. It’s a Community of Practice made up of practitioners from each Scrum Team, collaborating to evolve a shared interaction framework. That framework then becomes part of your Definition of Done.
This isn’t about control. It’s about shared ownership and reuse without bottlenecks.
UX coherence at scale is a system design problem. Don’t solve it with more hierarchy. Solve it with better collaboration.
How are your UX practices scaling with your teams?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
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Brandes Investment Partners L.P.
Qualco
Graham & Brown
MacDonald Humfrey (Automation) Ltd.
Emerson Process Management
Philips
Kongsberg Maritime
Big Data for Humans
Hubtel Ghana
Ericson
Alignment Healthcare
Genus Breeding Ltd
Jack Links
Higher Education Statistics Agency
Illumina
ProgramUtvikling
Workday
Schlumberger
Washington Department of Enterprise Services
Washington Department of Transport
Nottingham County Council
Department of Work and Pensions (UK)
New Hampshire Supreme Court
Royal Air Force
CR2
Milliman
Boeing
Lockheed Martin
YearUp.org
Deliotte