Too many teams overcomplicate their branching strategies. The best engineering teams focus on flow, not friction.
Branching models should enable fast delivery, not slow it down. The best approach? Keep it simple:
✅ GitHub Flow – Short-lived feature branches, immediate merges to main, and continuous deployment.
✅ Release Flow – If multiple versions must be supported, fixes go into main first, then cherry-picked into a release branch.
No long-lived branches. No unnecessary merges. No reverse integration nightmares.
Teams that eliminate unnecessary complexity move faster, reduce risk, and deliver value consistently. Stop promoting branches. Start shipping.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Schlumberger
Akaditi
Hubtel Ghana
Microsoft
ProgramUtvikling
Emerson Process Management
Graham & Brown
YearUp.org
Milliman
Trayport
MacDonald Humfrey (Automation) Ltd.
NIT A/S
ALS Life Sciences
Bistech
Boxit Document Solutions
CR2
Jack Links
Lockheed Martin
Royal Air Force
Nottingham County Council
New Hampshire Supreme Court
Washington Department of Transport
Washington Department of Enterprise Services
Ghana Police Service
Microsoft
Slicedbread
Boxit Document Solutions
Emerson Process Management
Brandes Investment Partners L.P.
Graham & Brown