Too many teams overcomplicate their branching strategies. The best engineering teams focus on flow, not friction.
Branching models should enable fast delivery, not slow it down. The best approach? Keep it simple:
✅ GitHub Flow – Short-lived feature branches, immediate merges to main, and continuous deployment.
✅ Release Flow – If multiple versions must be supported, fixes go into main first, then cherry-picked into a release branch.
No long-lived branches. No unnecessary merges. No reverse integration nightmares.
Teams that eliminate unnecessary complexity move faster, reduce risk, and deliver value consistently. Stop promoting branches. Start shipping.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Hubtel Ghana
New Signature
ProgramUtvikling
Teleplan
Big Data for Humans
Illumina
Deliotte
ALS Life Sciences
Freadom
Milliman
Microsoft
Workday
Philips
Jack Links
Xceptor - Process and Data Automation
Lockheed Martin
Genus Breeding Ltd
Boxit Document Solutions
Department of Work and Pensions (UK)
Washington Department of Transport
Royal Air Force
Nottingham County Council
Ghana Police Service
Washington Department of Enterprise Services
Boeing
Microsoft
Jack Links
Teleplan
Illumina
Philips