Learn why simple branching strategies like GitHub Flow and Release Flow help teams deliver faster, reduce risk, and avoid the pitfalls of complex version control.
Too many teams overcomplicate their branching strategies. The best engineering teams focus on flow, not friction.
Branching models should enable fast delivery, not slow it down. The best approach? Keep it simple:
✅ GitHub Flow – Short-lived feature branches, immediate merges to main, and continuous deployment.
✅ Release Flow – If multiple versions must be supported, fixes go into main first, then cherry-picked into a release branch.
No long-lived branches. No unnecessary merges. No reverse integration nightmares.
Teams that eliminate unnecessary complexity move faster, reduce risk, and deliver value consistently. Stop promoting branches. Start shipping.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Trayport
Boxit Document Solutions
Flowmaster (a Mentor Graphics Company)
Milliman
Freadom
Workday
New Signature
MacDonald Humfrey (Automation) Ltd.
Akaditi
Slaughter and May
Xceptor - Process and Data Automation
Jack Links
Bistech
Hubtel Ghana
Kongsberg Maritime
Higher Education Statistics Agency
DFDS
Big Data for Humans
Washington Department of Transport
Royal Air Force
Department of Work and Pensions (UK)
Nottingham County Council
Ghana Police Service
Washington Department of Enterprise Services
NIT A/S
Trayport
New Signature
YearUp.org
Xceptor - Process and Data Automation
Ericson