Rethinking Dev-Test-Staging Pipelines
Explores why traditional Dev-Test-Staging-Production pipelines fall short and highlights audience-based deployment for safer, faster feedback in real …
TL;DR; Relying on rollback as a safety net is risky, especially for stateful applications where it can cause data issues and failures. Safer approaches include progressive delivery methods like feature flags and canary releases, which help detect and limit problems early. Teams should focus on making deployments safe to fail rather than assuming rollback will fix mistakes.

There’s a common belief that rollback is the ultimate safety net. That if something goes wrong, we’ll just roll back and everything will be fine.
Except, rolling back is often more dangerous than rolling forward.
For stateful applications, rollback can mean data inconsistencies, orphaned processes, and unexpected failures. It assumes that we can always rewind time cleanly, which is rarely the case. The better approach? Fail forward.
Progressive delivery techniques like feature flags, canary releases, and automated rollback halts allow teams to limit exposure, detect problems early, and stop bad deployments before they do real damage. If your team struggles to roll forward, what makes you think they have the skills to execute the far more complex task of rolling back?
Modern software delivery isn’t about reversing mistakes, it’s about designing deployments so failure is safe. How is your team handling failure today?
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Slaughter and May
NIT A/S

Philips

Graham & Brown

MacDonald Humfrey (Automation) Ltd.

Higher Education Statistics Agency

Healthgrades

DFDS

Emerson Process Management

SuperControl

Schlumberger

YearUp.org

Cognizant Microsoft Business Group (MBG)

Illumina

Brandes Investment Partners L.P.

Epic Games

ALS Life Sciences

Microsoft

New Hampshire Supreme Court

Washington Department of Enterprise Services

Washington Department of Transport

Nottingham County Council

Department of Work and Pensions (UK)

Royal Air Force

Akaditi

Sage

Brandes Investment Partners L.P.

DFDS

Philips

Flowmaster (a Mentor Graphics Company)