Explains how a Scrum Master drives team improvement, removes obstacles, and leads organisational change, going far beyond basic facilitation or meeting management.
If you think a Scrum Master is just a facilitator, you’re missing the point.
A Scrum Master is accountable for enabling outcomes, not just running meetings. That means teaching, coaching, and challenging teams to work better. It means removing systemic impediments, shaping organisational change, and ensuring Scrum is applied effectively.
If all a Scrum Master does is schedule events and take notes, they’re a glorified admin—not a change agent.
Scrum isn’t a process to enforce; it’s a social technology for delivering value. And Scrum Masters who treat it as a set of rituals instead of a means for improving how teams work are failing their teams.
What’s the most valuable thing a Scrum Master can do in a day? Hint: It’s not writing meeting minutes.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
ALS Life Sciences
Lockheed Martin
Xceptor - Process and Data Automation
DFDS
MacDonald Humfrey (Automation) Ltd.
Ericson
Milliman
Capita Secure Information Solutions Ltd
NIT A/S
Healthgrades
Flowmaster (a Mentor Graphics Company)
Qualco
Teleplan
Higher Education Statistics Agency
Trayport
Illumina
Akaditi
Slicedbread
Royal Air Force
Department of Work and Pensions (UK)
Ghana Police Service
New Hampshire Supreme Court
Washington Department of Enterprise Services
Nottingham County Council
Lockheed Martin
Jack Links
Trayport
Capita Secure Information Solutions Ltd
Xceptor - Process and Data Automation
Akaditi