If you think a Scrum Master is just a facilitator, you’re missing the point.
A Scrum Master is accountable for enabling outcomes, not just running meetings. That means teaching, coaching, and challenging teams to work better. It means removing systemic impediments, shaping organisational change, and ensuring Scrum is applied effectively.
If all a Scrum Master does is schedule events and take notes, they’re a glorified admin—not a change agent.
Scrum isn’t a process to enforce; it’s a social technology for delivering value. And Scrum Masters who treat it as a set of rituals instead of a means for improving how teams work are failing their teams.
What’s the most valuable thing a Scrum Master can do in a day? Hint: It’s not writing meeting minutes.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
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Lockheed Martin
Capita Secure Information Solutions Ltd
Ericson
Lean SA
Healthgrades
Higher Education Statistics Agency
Milliman
Trayport
Sage
Brandes Investment Partners L.P.
CR2
MacDonald Humfrey (Automation) Ltd.
ProgramUtvikling
Illumina
Hubtel Ghana
NIT A/S
Deliotte
Emerson Process Management
Washington Department of Enterprise Services
Royal Air Force
Department of Work and Pensions (UK)
New Hampshire Supreme Court
Nottingham County Council
Ghana Police Service
NIT A/S
Healthgrades
Emerson Process Management
DFDS
Microsoft
MacDonald Humfrey (Automation) Ltd.