If you think a Scrum Master is just a facilitator, you’re missing the point.
A Scrum Master is accountable for enabling outcomes, not just running meetings. That means teaching, coaching, and challenging teams to work better. It means removing systemic impediments, shaping organisational change, and ensuring Scrum is applied effectively.
If all a Scrum Master does is schedule events and take notes, they’re a glorified admin—not a change agent.
Scrum isn’t a process to enforce; it’s a social technology for delivering value. And Scrum Masters who treat it as a set of rituals instead of a means for improving how teams work are failing their teams.
What’s the most valuable thing a Scrum Master can do in a day? Hint: It’s not writing meeting minutes.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Boxit Document Solutions
Graham & Brown
Hubtel Ghana
ProgramUtvikling
Brandes Investment Partners L.P.
Trayport
SuperControl
Lockheed Martin
Slaughter and May
Microsoft
MacDonald Humfrey (Automation) Ltd.
Qualco
Bistech
Milliman
Akaditi
Healthgrades
Emerson Process Management
Capita Secure Information Solutions Ltd
Royal Air Force
Department of Work and Pensions (UK)
New Hampshire Supreme Court
Washington Department of Enterprise Services
Washington Department of Transport
Ghana Police Service
Jack Links
Alignment Healthcare
YearUp.org
CR2
Hubtel Ghana
Akaditi