One of the biggest fallacies in software is the belief that you can know everything upfront. That’s why some teams try to carve out “Design Sprints” to feel more in control.
But real product development doesn’t work like that. Discovery is continuous. Ideas evolve. Assumptions break. Value emerges through use.
That’s why Scrum embraces uncertainty. Refinement is your chance to explore future work just enough to be ready, without wasting time planning things that might never happen.
Build just enough design to support delivery. Then deliver. Get telemetry. Learn. Repeat.
If you’re spending more time designing than delivering, you’re likely optimising the wrong part of the system.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
ALS Life Sciences
SuperControl
Workday
Schlumberger
Bistech
Boxit Document Solutions
New Signature
Genus Breeding Ltd
Alignment Healthcare
Graham & Brown
CR2
Jack Links
Flowmaster (a Mentor Graphics Company)
Teleplan
Lockheed Martin
Capita Secure Information Solutions Ltd
Qualco
Big Data for Humans
Ghana Police Service
Washington Department of Transport
Nottingham County Council
Washington Department of Enterprise Services
New Hampshire Supreme Court
Department of Work and Pensions (UK)
Xceptor - Process and Data Automation
Freadom
Emerson Process Management
ProgramUtvikling
Philips
Hubtel Ghana