Explores how routine, repetitive jobs affect worker dignity, questioning their value as automation rises and urging a shift toward meaningful, problem-solving work.
When we invented jobs like scanning groceries, packing boxes, or cleaning toilets, we weren’t aiming for dignity. We were optimising output. We engineered these roles to be mindless, repeatable, and replaceable.
That’s not work. That’s industrial subjugation.
Now that robots and AI are taking those jobs, people panic. But ask yourself—are we really mourning the loss of human fulfilment? Or just clinging to broken systems that assumed most people aren’t capable of critical thinking?
This isn’t a threat to humanity. It’s a threat to Taylorism and the lies it told us about what people are for.
Let’s build systems where humans solve problems, think critically, and do meaningful work.
If you’re still designing roles around compliance and repetition, it’s time to rethink what you call “work.”
Are you fighting to preserve the wrong jobs?
No related videos found.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
NIT A/S
Schlumberger
Illumina
Lockheed Martin
Boeing
Alignment Healthcare
Qualco
MacDonald Humfrey (Automation) Ltd.
Philips
Big Data for Humans
YearUp.org
Flowmaster (a Mentor Graphics Company)
Freadom
ALS Life Sciences
SuperControl
Hubtel Ghana
Capita Secure Information Solutions Ltd
Xceptor - Process and Data Automation
Royal Air Force
New Hampshire Supreme Court
Washington Department of Enterprise Services
Ghana Police Service
Nottingham County Council
Washington Department of Transport
Epic Games
Higher Education Statistics Agency
Schlumberger
Alignment Healthcare
Lockheed Martin
Qualco