When we invented jobs like scanning groceries, packing boxes, or cleaning toilets, we weren’t aiming for dignity. We were optimising output. We engineered these roles to be mindless, repeatable, and replaceable.
That’s not work. That’s industrial subjugation.
Now that robots and AI are taking those jobs, people panic. But ask yourself—are we really mourning the loss of human fulfilment? Or just clinging to broken systems that assumed most people aren’t capable of critical thinking?
This isn’t a threat to humanity. It’s a threat to Taylorism and the lies it told us about what people are for.
Let’s build systems where humans solve problems, think critically, and do meaningful work.
If you’re still designing roles around compliance and repetition, it’s time to rethink what you call “work.”
Are you fighting to preserve the wrong jobs?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Boxit Document Solutions
Flowmaster (a Mentor Graphics Company)
New Signature
Slicedbread
Higher Education Statistics Agency
Sage
Freadom
Slaughter and May
NIT A/S
CR2
YearUp.org
Lean SA
Microsoft
Trayport
Lockheed Martin
Jack Links
Emerson Process Management
Brandes Investment Partners L.P.
Ghana Police Service
Royal Air Force
New Hampshire Supreme Court
Washington Department of Enterprise Services
Nottingham County Council
Washington Department of Transport
Bistech
Illumina
Big Data for Humans
CR2
Slaughter and May
Hubtel Ghana