Supporting multiple versions in production is a hidden tax on engineering teams.
Every version adds:
Reverse integration—back-porting fixes to older versions—is even worse. It creates instability, increases the risk of unintended regressions, and wastes engineering time.
And then there’s branch by customer—the absolute worst-case scenario. Maintaining separate branches for each client is a scaling disaster, guaranteeing technical debt and a painful development experience.
If a team is struggling to keep track of where changes are applied, it’s already a sign that the branching strategy is broken. Standardise, simplify, and move forward—not backward.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Xceptor - Process and Data Automation
ProgramUtvikling
New Signature
Teleplan
Bistech
Kongsberg Maritime
Higher Education Statistics Agency
DFDS
Epic Games
Freadom
Illumina
Graham & Brown
Cognizant Microsoft Business Group (MBG)
Lean SA
Alignment Healthcare
Milliman
Microsoft
Deliotte
Nottingham County Council
Ghana Police Service
Royal Air Force
Department of Work and Pensions (UK)
Washington Department of Enterprise Services
New Hampshire Supreme Court
Big Data for Humans
MacDonald Humfrey (Automation) Ltd.
Milliman
Philips
Lockheed Martin
Illumina