The fastest way to cripple a Scrum Team? Hire the wrong Scrum Master.
Too many companies mistake the Scrum Master for a process admin. Someone to book meetings, write Jira tickets, and make sure the team follows “the rules.”
That’s not a Scrum Master. That’s an event planner.
The real Scrum Master is a lean-agile practitioner—someone who understands product strategy, DevOps, modern engineering, and team dynamics. They’re a change agent, not a note-taker.
A strong Scrum Master:
A weak Scrum Master? They turn into a Scrum Secretary, maintaining the illusion of agility while the team stagnates.
If you want Scrum to actually work, hire someone who sees Scrum as an enabler of high-performance teams—not just a set of meetings.
Seen this mistake before?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Teleplan
Boeing
Epic Games
Trayport
Flowmaster (a Mentor Graphics Company)
Milliman
Capita Secure Information Solutions Ltd
Slaughter and May
Boxit Document Solutions
Bistech
Illumina
Schlumberger
Graham & Brown
Genus Breeding Ltd
Deliotte
Sage
Kongsberg Maritime
Higher Education Statistics Agency
Washington Department of Transport
Nottingham County Council
Washington Department of Enterprise Services
New Hampshire Supreme Court
Ghana Police Service
Department of Work and Pensions (UK)
Boxit Document Solutions
NIT A/S
Higher Education Statistics Agency
Lockheed Martin
Milliman
Slaughter and May