The fastest way to cripple a Scrum Team? Hire the wrong Scrum Master.
Too many companies mistake the Scrum Master for a process admin. Someone to book meetings, write Jira tickets, and make sure the team follows “the rules.”
That’s not a Scrum Master. That’s an event planner.
The real Scrum Master is a lean-agile practitioner—someone who understands product strategy, DevOps, modern engineering, and team dynamics. They’re a change agent, not a note-taker.
A strong Scrum Master:
A weak Scrum Master? They turn into a Scrum Secretary, maintaining the illusion of agility while the team stagnates.
If you want Scrum to actually work, hire someone who sees Scrum as an enabler of high-performance teams—not just a set of meetings.
Seen this mistake before?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Lockheed Martin
Brandes Investment Partners L.P.
Graham & Brown
Ericson
NIT A/S
Epic Games
Lean SA
Flowmaster (a Mentor Graphics Company)
SuperControl
Philips
ProgramUtvikling
DFDS
Akaditi
Deliotte
New Signature
Hubtel Ghana
Trayport
Capita Secure Information Solutions Ltd
Washington Department of Enterprise Services
New Hampshire Supreme Court
Royal Air Force
Nottingham County Council
Department of Work and Pensions (UK)
Washington Department of Transport
YearUp.org
MacDonald Humfrey (Automation) Ltd.
Genus Breeding Ltd
Emerson Process Management
Graham & Brown
Cognizant Microsoft Business Group (MBG)