Hiring an unqualified Scrum Master limits team growth, reduces agility, and hinders value delivery. Effective Scrum Masters drive change, coaching, and business alignment.
The fastest way to cripple a Scrum Team? Hire the wrong Scrum Master.
Too many companies mistake the Scrum Master for a process admin. Someone to book meetings, write Jira tickets, and make sure the team follows “the rules.”
That’s not a Scrum Master. That’s an event planner.
The real Scrum Master is a lean-agile practitioner—someone who understands product strategy, DevOps, modern engineering, and team dynamics. They’re a change agent, not a note-taker.
A strong Scrum Master:
A weak Scrum Master? They turn into a Scrum Secretary, maintaining the illusion of agility while the team stagnates.
If you want Scrum to actually work, hire someone who sees Scrum as an enabler of high-performance teams—not just a set of meetings.
Seen this mistake before?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Schlumberger
Sage
Lean SA
Xceptor - Process and Data Automation
Slicedbread
Bistech
MacDonald Humfrey (Automation) Ltd.
Ericson
Higher Education Statistics Agency
ProgramUtvikling
Flowmaster (a Mentor Graphics Company)
Slaughter and May
Graham & Brown
ALS Life Sciences
Deliotte
Lockheed Martin
YearUp.org
Emerson Process Management
New Hampshire Supreme Court
Washington Department of Enterprise Services
Nottingham County Council
Royal Air Force
Department of Work and Pensions (UK)
Ghana Police Service
Brandes Investment Partners L.P.
ProgramUtvikling
MacDonald Humfrey (Automation) Ltd.
Slicedbread
Healthgrades
Trayport