The fastest way to cripple a Scrum Team? Hire the wrong Scrum Master.
Too many companies mistake the Scrum Master for a process admin. Someone to book meetings, write Jira tickets, and make sure the team follows “the rules.”
That’s not a Scrum Master. That’s an event planner.
The real Scrum Master is a lean-agile practitioner—someone who understands product strategy, DevOps, modern engineering, and team dynamics. They’re a change agent, not a note-taker.
A strong Scrum Master:
A weak Scrum Master? They turn into a Scrum Secretary, maintaining the illusion of agility while the team stagnates.
If you want Scrum to actually work, hire someone who sees Scrum as an enabler of high-performance teams—not just a set of meetings.
Seen this mistake before?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Healthgrades
Philips
Big Data for Humans
Epic Games
Xceptor - Process and Data Automation
Capita Secure Information Solutions Ltd
CR2
Milliman
YearUp.org
Lockheed Martin
Illumina
Akaditi
Ericson
Sage
Kongsberg Maritime
DFDS
Lean SA
Microsoft
Washington Department of Enterprise Services
Department of Work and Pensions (UK)
Nottingham County Council
Royal Air Force
Ghana Police Service
New Hampshire Supreme Court
Slaughter and May
ALS Life Sciences
Healthgrades
Higher Education Statistics Agency
Slicedbread
Capita Secure Information Solutions Ltd