Do More Staging Environments Reduce Risk
Adding more staging environments does not reduce deployment risk; true safety comes from automated testing, continuous integration, and quality …
TL;DR; Staging environments do not truly prevent production failures because they cannot fully replicate real-world conditions, often giving teams a false sense of security. Leading teams now deploy changes incrementally to real users in production, using monitoring and automated safeguards to catch issues early. Consider shifting focus from pre-production testing to safer, controlled releases in production to reduce risk and respond faster to problems.

There’s a hard truth most teams don’t want to hear: your staging environment isn’t saving you from production failures. It’s just giving you false confidence.
For years, teams have clung to the Dev-Test-Staging-Production model, thinking it’s the gold standard for safety. But here’s the problem—staging is a mirage. It never truly mirrors production, and every delay in feedback makes it harder to fix problems when they inevitably surface in the real world.
The reality? The only way to know how software behaves in production is to put it in production.
This is why the best engineering teams are ditching the old way in favour of audience-based deployment—rolling out changes incrementally to real users, in production, with observability and automated safeguards in place. This isn’t reckless; it’s smart.
If you’re still relying on pre-prod environments for confidence, it’s time to ask yourself: Are they really reducing risk, or just making failures more expensive?
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