Scrum Masters are not glorified meeting schedulers.
They are technical and business leaders who ensure that teams deliver continuous value. A Scrum Master for a team that delivers software that can’t critique code quality or understand DevOps practices is a Scrum Master in title only. For software teams, coding knowledge isn’t optional—it’s essential.
Mastery in modern engineering practices like CI/CD, automated testing, and infrastructure as code is non-negotiable. You can’t guide what you don’t understand.
If your Scrum Master doesn’t speak your Developers’ language, how can they help them improve? An effective Scrum Master challenges the team, identifies technical debt, and fosters a culture of quality.
Without this, you’re not embracing true agility—just the illusion of it.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Boeing
CR2
MacDonald Humfrey (Automation) Ltd.
Alignment Healthcare
Jack Links
Lockheed Martin
Deliotte
Flowmaster (a Mentor Graphics Company)
Lean SA
Sage
Milliman
ProgramUtvikling
Cognizant Microsoft Business Group (MBG)
Kongsberg Maritime
Bistech
Workday
Higher Education Statistics Agency
Illumina
Nottingham County Council
Washington Department of Transport
New Hampshire Supreme Court
Ghana Police Service
Washington Department of Enterprise Services
Royal Air Force
Schlumberger
Sage
Healthgrades
Big Data for Humans
ALS Life Sciences
CR2