Explains why Scrum is a social framework, not just engineering, emphasizing inclusive training, alignment, collaboration, and breaking command-and-control mindsets for true agility.
Scrum is not an engineering process. It’s a social technology that invites everyone in the organisation into the conversation.
When I trained 147 people at Healthgrades, it wasn’t just Developers and Product Owners. It was the whole engineering department. Because if you want agility, you don’t cherry-pick who learns Scrum. You don’t gate understanding behind job titles. You bring everyone in.
That’s how you break the illusion of command and control. That’s how you expose the assumptions, habits, and dysfunctions that stall delivery.
It’s not enough to say “we do Scrum.” You have to ask: is everyone aligned around how value flows? If not, you’re just playing at agility.
Real change starts when everyone speaks the same language. Is your whole organisation part of the conversation?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Genus Breeding Ltd
Milliman
Freadom
Flowmaster (a Mentor Graphics Company)
Capita Secure Information Solutions Ltd
Xceptor - Process and Data Automation
Microsoft
Big Data for Humans
Jack Links
Kongsberg Maritime
Higher Education Statistics Agency
Illumina
Hubtel Ghana
Schlumberger
Sage
Ericson
NIT A/S
Qualco
Royal Air Force
Washington Department of Enterprise Services
New Hampshire Supreme Court
Department of Work and Pensions (UK)
Washington Department of Transport
Ghana Police Service
Milliman
Healthgrades
Emerson Process Management
Big Data for Humans
Kongsberg Maritime
Boxit Document Solutions
