Scrum is not an engineering process. It’s a social technology that invites everyone in the organisation into the conversation.
When I trained 147 people at Healthgrades, it wasn’t just Developers and Product Owners. It was the whole engineering department. Because if you want agility, you don’t cherry-pick who learns Scrum. You don’t gate understanding behind job titles. You bring everyone in.
That’s how you break the illusion of command and control. That’s how you expose the assumptions, habits, and dysfunctions that stall delivery.
It’s not enough to say “we do Scrum.” You have to ask: is everyone aligned around how value flows? If not, you’re just playing at agility.
Real change starts when everyone speaks the same language. Is your whole organisation part of the conversation?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
MacDonald Humfrey (Automation) Ltd.
Cognizant Microsoft Business Group (MBG)
Slaughter and May
Healthgrades
Emerson Process Management
Genus Breeding Ltd
Sage
Bistech
Lockheed Martin
Ericson
Qualco
Boeing
Workday
Schlumberger
SuperControl
Jack Links
Graham & Brown
Akaditi
Washington Department of Enterprise Services
New Hampshire Supreme Court
Washington Department of Transport
Royal Air Force
Ghana Police Service
Department of Work and Pensions (UK)
Milliman
Emerson Process Management
Teleplan
Genus Breeding Ltd
ALS Life Sciences
Freadom