a·gen·tic a·gil·i·ty

Most companies still get Product Ownership wrong

TL;DR; Many companies misunderstand the Product Owner role, treating it as simple backlog management or assigning it to any business analyst, which leads to weak products and misaligned teams. Effective Product Owners are strategic leaders who own the vision, make tough decisions, and use evidence to guide development. Development managers should ensure they are hiring or empowering true Product Owners with the right skills and authority, not just filling a position.

Published on
1 minute read
Image
https://nkdagility.com/resources/n7KbcPbUTTe
Subscribe

Most companies still get Product Ownership wrong. They either treat it as a glorified backlog manager or assume any business analyst can do the job. But a real Product Owner isn’t just an order taker. They are a product strategist, decision-maker, and stakeholder wrangler, responsible for maximising product value.

The misconception that a Product Owner is a “requirements gatherer” leads to weak products and misaligned teams. Instead, the best Product Owners own the vision, drive outcomes, and use evidence to steer development—not just shuffle tickets in a backlog.

A Product Owner isn’t a stepping stone role. It’s an accountability that demands business acumen, leadership, and the courage to make tough calls. If your PO is just managing lists, your product is already in trouble.

How does your organisation approach Product Ownership? Are you hiring for it, or just hoping the right person emerges?

Also published on: LinkedIn
Smart Classifications

Each classification [Concepts, Categories, & Tags] was assigned using AI-powered semantic analysis and scored across relevance, depth, and alignment. Final decisions? Still human. Always traceable. Hover to see how it applies.

Subscribe

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Boxit Document Solutions Logo

Boxit Document Solutions

Lean SA Logo

Lean SA

Graham & Brown Logo

Graham & Brown

Healthgrades Logo

Healthgrades

Bistech Logo

Bistech

Ericson Logo

Ericson

Xceptor - Process and Data Automation Logo

Xceptor - Process and Data Automation

Akaditi Logo

Akaditi

Jack Links Logo

Jack Links

Slaughter and May Logo

Slaughter and May

Alignment Healthcare Logo

Alignment Healthcare

SuperControl Logo

SuperControl

CR2

Microsoft Logo

Microsoft

Brandes Investment Partners L.P. Logo

Brandes Investment Partners L.P.

Big Data for Humans Logo

Big Data for Humans

Philips Logo

Philips

Freadom Logo

Freadom

Washington Department of Enterprise Services Logo

Washington Department of Enterprise Services

Royal Air Force Logo

Royal Air Force

Nottingham County Council Logo

Nottingham County Council

Department of Work and Pensions (UK) Logo

Department of Work and Pensions (UK)

Washington Department of Transport Logo

Washington Department of Transport

New Hampshire Supreme Court Logo

New Hampshire Supreme Court

Capita Secure Information Solutions Ltd Logo

Capita Secure Information Solutions Ltd

Milliman Logo

Milliman

New Signature Logo

New Signature

Slaughter and May Logo

Slaughter and May

Philips Logo

Philips

Teleplan Logo

Teleplan