let-us do the maths

TL;DR; Slow release cycles mean customer needs go unmet and competitors gain an edge. Microsoft’s shift from a two-year delivery cycle to three-week sprints allowed them to deliver features in days, improving customer satisfaction and competitiveness. Accelerate your delivery process to stay relevant and meet customer demands faster.

Published on 30 April 2025

Written by Martin Hinshelwood

1 minute read

https://nkdagility.com/resources/XYMN44lJp1n

Let’s do the maths.

If your product team delivers every two years, that means feature requests take four years to hit production.

How many customer needs stay relevant over four years? How many competitors ship improvements while you’re still planning your release?

This was Microsoft’s reality with TFS. They had a 2-year cycle, a growing feature backlog, and increasing customer dissatisfaction. The cost of slow delivery wasn’t just an engineering problem—it was a competitive disadvantage.

When they switched to 3-week Sprints and decoupled release from deployment, everything changed. Features went live in days, not years.

Speed matters. Your competitors aren’t waiting—why are you?

Also published on: LinkedIn

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.