a·gen·tic a·gil·i·ty

In Scrum, we don’t do UX separately

TL;DR; UX should be integrated into regular Scrum work, not handled in separate sprints or phases. Design and validation should happen continuously alongside development to support the Sprint Goal and future planning. Managers should ensure UX is part of the team’s ongoing workflow to improve learning and delivery speed.

Published on
1 minute read
Image
https://nkdagility.com/resources/H1avNshoB3O
Subscribe

In Scrum, we don’t do UX separately. We don’t have a “UX Sprint.” UX is part of the product. That means UX work is either:

  1. Needed to meet the Sprint Goal—so it’s done during the Sprint.
  2. Needed for future work—so it’s done as part of ongoing Product Backlog Refinement.

It’s that simple.

If you’re off doing speculative design in a vacuum, disconnected from the team, you’re not doing Scrum. You’re delaying learning and undermining flow. UX belongs in the real world, integrated into the delivery of value, not staged like a phase from a project plan.

Design as you go. Validate early. Iterate continuously.

Still running “design sprints”? Maybe it’s time to rethink what “done” really means for your team.

Also published on: LinkedIn
Smart Classifications

Each classification [Concepts, Categories, & Tags] was assigned using AI-powered semantic analysis and scored across relevance, depth, and alignment. Final decisions? Still human. Always traceable. Hover to see how it applies.

Subscribe

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Slaughter and May Logo

Slaughter and May

Ericson Logo

Ericson

Genus Breeding Ltd Logo

Genus Breeding Ltd

Philips Logo

Philips

Slicedbread Logo

Slicedbread

Boxit Document Solutions

Big Data for Humans Logo

Big Data for Humans

Brandes Investment Partners L.P. Logo

Brandes Investment Partners L.P.

Hubtel Ghana Logo

Hubtel Ghana

Higher Education Statistics Agency Logo

Higher Education Statistics Agency

Epic Games Logo

Epic Games

Xceptor - Process and Data Automation Logo

Xceptor - Process and Data Automation

Emerson Process Management Logo

Emerson Process Management

Milliman Logo

Milliman

MacDonald Humfrey (Automation) Ltd. Logo

MacDonald Humfrey (Automation) Ltd.

Sage Logo

Sage

ALS Life Sciences Logo

ALS Life Sciences

Alignment Healthcare Logo

Alignment Healthcare

New Hampshire Supreme Court Logo

New Hampshire Supreme Court

Department of Work and Pensions (UK) Logo

Department of Work and Pensions (UK)

Washington Department of Enterprise Services Logo

Washington Department of Enterprise Services

Royal Air Force Logo

Royal Air Force

Nottingham County Council Logo

Nottingham County Council

Ghana Police Service Logo

Ghana Police Service

Workday Logo

Workday

SuperControl Logo

SuperControl

Akaditi Logo

Akaditi

MacDonald Humfrey (Automation) Ltd. Logo

MacDonald Humfrey (Automation) Ltd.

Philips Logo

Philips

Slicedbread Logo

Slicedbread