UX is integrated into Scrum, not handled separately. Design and validation happen within Sprints and backlog refinement, supporting continuous, team-based delivery.
In Scrum, we don’t do UX separately. We don’t have a “UX Sprint.” UX is part of the product. That means UX work is either:
It’s that simple.
If you’re off doing speculative design in a vacuum, disconnected from the team, you’re not doing Scrum. You’re delaying learning and undermining flow. UX belongs in the real world, integrated into the delivery of value, not staged like a phase from a project plan.
Design as you go. Validate early. Iterate continuously.
Still running “design sprints”? Maybe it’s time to rethink what “done” really means for your team.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Schlumberger
YearUp.org
Lean SA
Higher Education Statistics Agency
Freadom
DFDS
Alignment Healthcare
Qualco
Kongsberg Maritime
Cognizant Microsoft Business Group (MBG)
Trayport
Boxit Document Solutions
Akaditi
Lockheed Martin
ProgramUtvikling
Slaughter and May
CR2
Genus Breeding Ltd
Ghana Police Service
Washington Department of Enterprise Services
Washington Department of Transport
Nottingham County Council
New Hampshire Supreme Court
Royal Air Force
ProgramUtvikling
Slicedbread
Big Data for Humans
Teleplan
Boeing
ALS Life Sciences