Design and UX Integration in Scrum Sprints
Answers common questions about integrating design and UX work into Scrum Sprints, clarifying why dedicated Design Sprints aren’t needed and how to …
TL;DR; UX should be integrated into regular Scrum work, not handled in separate sprints or phases. Design and validation should happen continuously alongside development to support the Sprint Goal and future planning. Managers should ensure UX is part of the team’s ongoing workflow to improve learning and delivery speed.

In Scrum, we don’t do UX separately. We don’t have a “UX Sprint.” UX is part of the product. That means UX work is either:
It’s that simple.
If you’re off doing speculative design in a vacuum, disconnected from the team, you’re not doing Scrum. You’re delaying learning and undermining flow. UX belongs in the real world, integrated into the delivery of value, not staged like a phase from a project plan.
Design as you go. Validate early. Iterate continuously.
Still running “design sprints”? Maybe it’s time to rethink what “done” really means for your team.
Each classification [Concepts, Categories, & Tags] was assigned using AI-powered semantic analysis and scored across relevance, depth, and alignment. Final decisions? Still human. Always traceable. Hover to see how it applies.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.

ALS Life Sciences

Kongsberg Maritime

Ericson

Freadom

Illumina

Slicedbread

Workday

New Signature

Sage

Microsoft

Capita Secure Information Solutions Ltd

Boeing

SuperControl

Flowmaster (a Mentor Graphics Company)

Teleplan

Big Data for Humans
Boxit Document Solutions

Milliman

Royal Air Force

Nottingham County Council

New Hampshire Supreme Court

Washington Department of Transport

Department of Work and Pensions (UK)

Washington Department of Enterprise Services

Lean SA

Sage

Xceptor - Process and Data Automation

YearUp.org

Deliotte

Flowmaster (a Mentor Graphics Company)