a·gen·tic a·gil·i·ty

In Scrum, we don’t do UX separately

UX is integrated into Scrum, not handled separately. Design and validation happen within Sprints and backlog refinement, supporting continuous, team-based delivery.

Published on
1 minute read
Image
https://nkdagility.com/resources/H1avNshoB3O
Subscribe

In Scrum, we don’t do UX separately. We don’t have a “UX Sprint.” UX is part of the product. That means UX work is either:

  1. Needed to meet the Sprint Goal—so it’s done during the Sprint.
  2. Needed for future work—so it’s done as part of ongoing Product Backlog Refinement.

It’s that simple.

If you’re off doing speculative design in a vacuum, disconnected from the team, you’re not doing Scrum. You’re delaying learning and undermining flow. UX belongs in the real world, integrated into the delivery of value, not staged like a phase from a project plan.

Design as you go. Validate early. Iterate continuously.

Still running “design sprints”? Maybe it’s time to rethink what “done” really means for your team.

Also published on: LinkedIn
Smart Classifications

Each classification [Concepts, Categories, & Tags] was assigned using AI-powered semantic analysis and scored across relevance, depth, and alignment. Final decisions? Still human. Always traceable. Hover to see how it applies.

Subscribe

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Microsoft Logo

Microsoft

Ericson Logo

Ericson

Capita Secure Information Solutions Ltd Logo

Capita Secure Information Solutions Ltd

Illumina Logo

Illumina

Genus Breeding Ltd Logo

Genus Breeding Ltd

Bistech Logo

Bistech

Sage Logo

Sage

Slaughter and May Logo

Slaughter and May

Hubtel Ghana Logo

Hubtel Ghana

YearUp.org Logo

YearUp.org

Jack Links Logo

Jack Links

Akaditi Logo

Akaditi

Workday Logo

Workday

Trayport Logo

Trayport

DFDS Logo

DFDS

Brandes Investment Partners L.P. Logo

Brandes Investment Partners L.P.

MacDonald Humfrey (Automation) Ltd. Logo

MacDonald Humfrey (Automation) Ltd.

Deliotte Logo

Deliotte

New Hampshire Supreme Court Logo

New Hampshire Supreme Court

Ghana Police Service Logo

Ghana Police Service

Royal Air Force Logo

Royal Air Force

Washington Department of Enterprise Services Logo

Washington Department of Enterprise Services

Department of Work and Pensions (UK) Logo

Department of Work and Pensions (UK)

Nottingham County Council Logo

Nottingham County Council

SuperControl Logo

SuperControl

Lockheed Martin Logo

Lockheed Martin

Freadom Logo

Freadom

Boxit Document Solutions Logo

Boxit Document Solutions

Emerson Process Management Logo

Emerson Process Management

Healthgrades Logo

Healthgrades