Undelivered software provides no value. Frequent, iterative releases reduce risk, cost, and failure, enabling faster learning and real user impact in software development.
If software is not delivered, it is not valuable.
Many organizations invest months or years building features that never reach users. The longer software remains undelivered, the more risk, cost, and lost opportunity accumulate.
The CHAOS Report shows that long-cycle projects fail far more often than those with frequent, iterative releases. DORA research highlights that high-performing teams release more often, recover from failures faster, and reduce overall costs.
If you are not delivering frequently, you are not learning fast enough. Are you building products or just building assumptions?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Epic Games
Ericson
Brandes Investment Partners L.P.
Slicedbread
ProgramUtvikling
Philips
DFDS
Emerson Process Management
Slaughter and May
NIT A/S
Graham & Brown
Capita Secure Information Solutions Ltd
Lean SA
New Signature
Higher Education Statistics Agency
Genus Breeding Ltd
Lockheed Martin
Workday
Nottingham County Council
Washington Department of Transport
Ghana Police Service
Department of Work and Pensions (UK)
Washington Department of Enterprise Services
New Hampshire Supreme Court
Alignment Healthcare
Lockheed Martin
SuperControl
Emerson Process Management
Trayport
Flowmaster (a Mentor Graphics Company)
