Explains how Scrum Masters are naturally chosen by teams based on trust, experience, and leadership, highlighting the importance of peer selection over external assignment.
The best Scrum Masters don’t apply for the role—they are chosen by their peers.
They’ve earned trust, respect, and credibility through years of hands-on experience. They have seen the inner workings of Scrum Teams, understood the dynamics, and proven themselves as effective leaders.
These are the individuals who have facilitated complex conversations, resolved conflicts, and guided teams through turbulent times. If you want a Scrum Master who can drive real change, look at who your team already turns to for guidance.
Assigning the role to someone external without the team’s buy-in is a recipe for friction, not agility. Trust matters and the team’s voice matters even more. An authentic Scrum Master emerges naturally, gaining authority through action, not assignment.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
ALS Life Sciences
Graham & Brown
Healthgrades
Lean SA
Xceptor - Process and Data Automation
Genus Breeding Ltd
DFDS
Brandes Investment Partners L.P.
Cognizant Microsoft Business Group (MBG)
ProgramUtvikling
Flowmaster (a Mentor Graphics Company)
Milliman
Epic Games
Ericson
Boxit Document Solutions
Alignment Healthcare
Higher Education Statistics Agency
Deliotte
Nottingham County Council
Department of Work and Pensions (UK)
Washington Department of Enterprise Services
New Hampshire Supreme Court
Ghana Police Service
Royal Air Force
Deliotte
Illumina
Philips
Bistech
Akaditi
Teleplan