a·gen·tic a·gil·i·ty

Frequent releases are not just a technical strategy

TL;DR; Frequent releases help teams learn from real users and avoid wasting effort on features that may not work, as shown by Microsoft’s costly Windows 8 failure. Research shows that teams releasing often recover faster and reduce costs. To reduce risk and improve outcomes, prioritize frequent releases and adapt based on user feedback.

Published on
1 minute read
Image
https://nkdagility.com/resources/_o_vjO--kSl
Subscribe

Frequent releases are not just a technical strategy. They are a survival strategy.

The longer software stays in development without release, the higher the risk of wasted effort. Microsoft learned this lesson with Windows 8, investing six years into a product that failed immediately upon launch. Had they released frequently and adapted to feedback, they could have prevented billions in losses.

DORA research confirms that high-performing teams release more often, recover from failures faster, and cut costs. Frequent releases protect your company from costly missteps by ensuring you are learning from real users.

Are you mitigating risk, or are you waiting to fail?

Also published on: LinkedIn
Smart Classifications

Each classification [Concepts, Categories, & Tags] was assigned using AI-powered semantic analysis and scored across relevance, depth, and alignment. Final decisions? Still human. Always traceable. Hover to see how it applies.

Subscribe

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

NIT A/S

Epic Games Logo

Epic Games

Freadom Logo

Freadom

Akaditi Logo

Akaditi

Slaughter and May Logo

Slaughter and May

Lean SA Logo

Lean SA

Milliman Logo

Milliman

Brandes Investment Partners L.P. Logo

Brandes Investment Partners L.P.

Hubtel Ghana Logo

Hubtel Ghana

Capita Secure Information Solutions Ltd Logo

Capita Secure Information Solutions Ltd

Sage Logo

Sage

Ericson Logo

Ericson

Illumina Logo

Illumina

Kongsberg Maritime Logo

Kongsberg Maritime

Emerson Process Management Logo

Emerson Process Management

Genus Breeding Ltd Logo

Genus Breeding Ltd

New Signature Logo

New Signature

Bistech Logo

Bistech

Ghana Police Service Logo

Ghana Police Service

Washington Department of Enterprise Services Logo

Washington Department of Enterprise Services

New Hampshire Supreme Court Logo

New Hampshire Supreme Court

Washington Department of Transport Logo

Washington Department of Transport

Nottingham County Council Logo

Nottingham County Council

Department of Work and Pensions (UK) Logo

Department of Work and Pensions (UK)

Cognizant Microsoft Business Group (MBG) Logo

Cognizant Microsoft Business Group (MBG)

Higher Education Statistics Agency Logo

Higher Education Statistics Agency

New Signature Logo

New Signature

Graham & Brown Logo

Graham & Brown

Ericson Logo

Ericson

Genus Breeding Ltd Logo

Genus Breeding Ltd