Frequent software releases reduce risk, enable faster feedback, and help teams adapt to user needs, preventing costly mistakes and improving overall performance.
Frequent releases are not just a technical strategy. They are a survival strategy.
The longer software stays in development without release, the higher the risk of wasted effort. Microsoft learned this lesson with Windows 8, investing six years into a product that failed immediately upon launch. Had they released frequently and adapted to feedback, they could have prevented billions in losses.
DORA research confirms that high-performing teams release more often, recover from failures faster, and cut costs. Frequent releases protect your company from costly missteps by ensuring you are learning from real users.
Are you mitigating risk, or are you waiting to fail?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Schlumberger
Genus Breeding Ltd
Boxit Document Solutions
Slaughter and May
Jack Links
Cognizant Microsoft Business Group (MBG)
Hubtel Ghana
Alignment Healthcare
Philips
Emerson Process Management
New Signature
Flowmaster (a Mentor Graphics Company)
Higher Education Statistics Agency
Slicedbread
Qualco
Kongsberg Maritime
Graham & Brown
Illumina
Royal Air Force
New Hampshire Supreme Court
Ghana Police Service
Washington Department of Transport
Department of Work and Pensions (UK)
Nottingham County Council
Hubtel Ghana
YearUp.org
Graham & Brown
Genus Breeding Ltd
ALS Life Sciences
Freadom
