Frequent software releases reduce risk, enable faster feedback, and help teams adapt to user needs, preventing costly mistakes and improving overall performance.
Frequent releases are not just a technical strategy. They are a survival strategy.
The longer software stays in development without release, the higher the risk of wasted effort. Microsoft learned this lesson with Windows 8, investing six years into a product that failed immediately upon launch. Had they released frequently and adapted to feedback, they could have prevented billions in losses.
DORA research confirms that high-performing teams release more often, recover from failures faster, and cut costs. Frequent releases protect your company from costly missteps by ensuring you are learning from real users.
Are you mitigating risk, or are you waiting to fail?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Flowmaster (a Mentor Graphics Company)
Kongsberg Maritime
Workday
Boeing
ProgramUtvikling
Teleplan
New Signature
Boxit Document Solutions
NIT A/S
Sage
Milliman
Slaughter and May
Brandes Investment Partners L.P.
Freadom
Healthgrades
Alignment Healthcare
Higher Education Statistics Agency
Cognizant Microsoft Business Group (MBG)
Royal Air Force
Ghana Police Service
Washington Department of Transport
Nottingham County Council
Washington Department of Enterprise Services
Department of Work and Pensions (UK)
Jack Links
YearUp.org
Cognizant Microsoft Business Group (MBG)
Slicedbread
Bistech
Milliman