Frequent releases are not just a technical strategy

Frequent software releases reduce risk, enable faster feedback, and help teams adapt to user needs, preventing costly mistakes and improving overall performance.

Published on 7 February 2025

Written by Martin Hinshelwood

1 minute read

https://nkdagility.com/resources/_o_vjO--kSl

Frequent releases are not just a technical strategy. They are a survival strategy.

The longer software stays in development without release, the higher the risk of wasted effort. Microsoft learned this lesson with Windows 8, investing six years into a product that failed immediately upon launch. Had they released frequently and adapted to feedback, they could have prevented billions in losses.

DORA research confirms that high-performing teams release more often, recover from failures faster, and cut costs. Frequent releases protect your company from costly missteps by ensuring you are learning from real users.

Are you mitigating risk, or are you waiting to fail?

Also published on: LinkedIn

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.

CR2