The Product Owner is not a backlog manager.
A great Product Owner is a product strategist, a market expert, and a value maximiser. They don’t just prioritise features—they ensure the team is building the right product in the right way to deliver real business impact.
Yet, many organisations treat the Product Owner role as a glorified business analyst.
A strong Scrum Master doesn’t just facilitate Scrum events; they teach, coach, and mentor the Product Owner to operate like a modern product leader. That includes leveraging customer insights, articulating a strategic vision, and making data-driven decisions.
If the Product Owner is weak, the whole Scrum Team suffers.
Are we empowering Product Owners to lead, or are we just giving them Jira access and hoping for the best?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Microsoft
Boeing
MacDonald Humfrey (Automation) Ltd.
Flowmaster (a Mentor Graphics Company)
Trayport
Slaughter and May
Brandes Investment Partners L.P.
Workday
Illumina
Akaditi
Qualco
DFDS
Teleplan
Bistech
Emerson Process Management
Lean SA
NIT A/S
Kongsberg Maritime
Nottingham County Council
Washington Department of Transport
New Hampshire Supreme Court
Royal Air Force
Ghana Police Service
Department of Work and Pensions (UK)
Qualco
Brandes Investment Partners L.P.
Flowmaster (a Mentor Graphics Company)
Sage
Microsoft
Xceptor - Process and Data Automation
