Explores how Product Owners can drive strategy, maximise value, and lead Scrum teams effectively, highlighting the need for empowerment beyond basic backlog management.
The Product Owner is not a backlog manager.
A great Product Owner is a product strategist, a market expert, and a value maximiser. They don’t just prioritise features—they ensure the team is building the right product in the right way to deliver real business impact.
Yet, many organisations treat the Product Owner role as a glorified business analyst.
A strong Scrum Master doesn’t just facilitate Scrum events; they teach, coach, and mentor the Product Owner to operate like a modern product leader. That includes leveraging customer insights, articulating a strategic vision, and making data-driven decisions.
If the Product Owner is weak, the whole Scrum Team suffers.
Are we empowering Product Owners to lead, or are we just giving them Jira access and hoping for the best?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Teleplan
Graham & Brown
Higher Education Statistics Agency
Xceptor - Process and Data Automation
Ericson
Deliotte
Bistech
Trayport
SuperControl
Capita Secure Information Solutions Ltd
Cognizant Microsoft Business Group (MBG)
Kongsberg Maritime
ALS Life Sciences
Freadom
Lockheed Martin
Philips
Brandes Investment Partners L.P.
Slicedbread
Royal Air Force
Nottingham County Council
Department of Work and Pensions (UK)
Washington Department of Transport
Washington Department of Enterprise Services
Ghana Police Service
Hubtel Ghana
Capita Secure Information Solutions Ltd
Slaughter and May
New Signature
Lean SA
Akaditi
