The Product Owner is not a backlog manager.
A great Product Owner is a product strategist, a market expert, and a value maximiser. They don’t just prioritise features—they ensure the team is building the right product in the right way to deliver real business impact.
Yet, many organisations treat the Product Owner role as a glorified business analyst.
A strong Scrum Master doesn’t just facilitate Scrum events; they teach, coach, and mentor the Product Owner to operate like a modern product leader. That includes leveraging customer insights, articulating a strategic vision, and making data-driven decisions.
If the Product Owner is weak, the whole Scrum Team suffers.
Are we empowering Product Owners to lead, or are we just giving them Jira access and hoping for the best?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
DFDS
YearUp.org
Healthgrades
ProgramUtvikling
Workday
Epic Games
Kongsberg Maritime
Hubtel Ghana
Slicedbread
Deliotte
Graham & Brown
Philips
MacDonald Humfrey (Automation) Ltd.
Bistech
Milliman
Brandes Investment Partners L.P.
Lockheed Martin
ALS Life Sciences
Nottingham County Council
Washington Department of Enterprise Services
Washington Department of Transport
Ghana Police Service
New Hampshire Supreme Court
Royal Air Force
Illumina
Workday
Capita Secure Information Solutions Ltd
Boxit Document Solutions
Sage
Brandes Investment Partners L.P.