During a massive flood in London, nearly every datacentre went down.
Except one: Rackspace.
Their backup systems worked. Their power held. They stayed online. When asked why, the CEO didn’t present a whitepaper. He held up a key.
Every month, he walked into the power room and pulled the main breaker. On purpose. Shut the whole thing off. Live test. No excuses.
It was painful. Risky. Uncomfortable. And that’s exactly why it worked.
You don’t build resilience by talking about it. You build it by living through the failure—on your terms, not the disaster’s.
If your systems only work when conditions are perfect, you’ve already lost. If your team has never practised failing safely, they won’t know how to recover when it’s real.
Real resilience is earned through pain. If it’s hard, do it more often.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Workday
Slaughter and May
Trayport
Schlumberger
MacDonald Humfrey (Automation) Ltd.
ALS Life Sciences
Brandes Investment Partners L.P.
Capita Secure Information Solutions Ltd
Bistech
Epic Games
Graham & Brown
Healthgrades
Slicedbread
Boeing
Ericson
Philips
ProgramUtvikling
Hubtel Ghana
Washington Department of Transport
Ghana Police Service
Department of Work and Pensions (UK)
Royal Air Force
Nottingham County Council
New Hampshire Supreme Court
Kongsberg Maritime
Slicedbread
ALS Life Sciences
Capita Secure Information Solutions Ltd
Graham & Brown
Big Data for Humans