I’ve lost count of the number of times I’ve heard companies say, “We’re going Agile!"—as if declaring it makes it so.
The reality? Most of these transformations are superficial at best. Agile isn’t about installing SAFe, Scrum@Scale, or any other framework. Those are just tools. The real game is market responsiveness—seizing opportunities faster than your competitors and adapting to change before it catches you off guard.
Most large organisations became successful by building their own ways of working—tailored to their markets, customers, and business realities. Why, then, do so many think copying another company’s playbook will work for them?
Agility isn’t about ticking boxes. It’s about survival. The companies that understand this are already outpacing the ones still debating which framework to buy.
Are you custom-building agility into your organisation, or are you just running someone else’s playbook?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Slicedbread
Philips
ProgramUtvikling
Qualco
Capita Secure Information Solutions Ltd
Ericson
DFDS
Milliman
Lockheed Martin
Higher Education Statistics Agency
Graham & Brown
Boeing
Xceptor - Process and Data Automation
YearUp.org
Flowmaster (a Mentor Graphics Company)
Hubtel Ghana
Bistech
Genus Breeding Ltd
Department of Work and Pensions (UK)
Washington Department of Enterprise Services
New Hampshire Supreme Court
Washington Department of Transport
Nottingham County Council
Royal Air Force
MacDonald Humfrey (Automation) Ltd.
Genus Breeding Ltd
Deliotte
Milliman
Jack Links
Graham & Brown