Most features don’t deliver value. Short feedback loops and real user input help teams avoid wasted effort by ensuring they build what users actually need.
Do you know what’s worse than fixing a bug? Building the wrong thing in the first place.
The data is clear: Only 35% of features actually deliver value. That means 65% of what teams build is waste—work that never should have been done.
The solution? Shorter feedback loops.
Frequent reviews, real user feedback, and fast iteration cycles keep teams focused on what actually matters instead of churning out features no one needs. If you’re still waiting until “the end” of a sprint to check if something is right, you’re already too late.
Shorten your feedback loops, or prepare to waste time and money on work that never delivers value.
What’s stopping your team from getting fast, actionable feedback?
Data Source: The Chaos Report / Standish Group
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Healthgrades
Slaughter and May
ALS Life Sciences
Kongsberg Maritime
SuperControl
Ericson
Illumina
CR2
Qualco
Alignment Healthcare
Flowmaster (a Mentor Graphics Company)
Epic Games
Jack Links
Xceptor - Process and Data Automation
Trayport
Lean SA
YearUp.org
Bistech
Washington Department of Enterprise Services
Washington Department of Transport
Department of Work and Pensions (UK)
Ghana Police Service
Nottingham County Council
Royal Air Force
Cognizant Microsoft Business Group (MBG)
Alignment Healthcare
Qualco
Healthgrades
Deliotte
Workday
