Branch promotion is a relic of slow, manual software delivery.
Modern teams integrate continuously:
This approach makes rollbacks instant—no need for painful cherry-picking. And it eliminates reverse integration, a practice that introduces more risk than it removes.
The best teams don’t manage branches. They manage flow.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Slicedbread
Alignment Healthcare
Graham & Brown
Illumina
Sage
CR2
YearUp.org
New Signature
ALS Life Sciences
Emerson Process Management
Teleplan
Capita Secure Information Solutions Ltd
Cognizant Microsoft Business Group (MBG)
Kongsberg Maritime
Epic Games
SuperControl
Boeing
Lockheed Martin
Department of Work and Pensions (UK)
Royal Air Force
Ghana Police Service
Washington Department of Enterprise Services
New Hampshire Supreme Court
Washington Department of Transport
ALS Life Sciences
Slaughter and May
Xceptor - Process and Data Automation
SuperControl
Microsoft
New Signature
