Branch promotion is a relic of slow, manual software delivery.
Modern teams integrate continuously:
This approach makes rollbacks instant—no need for painful cherry-picking. And it eliminates reverse integration, a practice that introduces more risk than it removes.
The best teams don’t manage branches. They manage flow.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
YearUp.org
ALS Life Sciences
Lean SA
Flowmaster (a Mentor Graphics Company)
Lockheed Martin
Teleplan
Big Data for Humans
Sage
Boxit Document Solutions
Microsoft
CR2
New Signature
Trayport
Philips
Alignment Healthcare
Slaughter and May
Kongsberg Maritime
Ericson
Royal Air Force
Washington Department of Enterprise Services
Ghana Police Service
Washington Department of Transport
New Hampshire Supreme Court
Department of Work and Pensions (UK)
Workday
Big Data for Humans
Freadom
Brandes Investment Partners L.P.
Deliotte
Kongsberg Maritime
