Branch promotion is a relic of slow, manual software delivery.
Modern teams integrate continuously:
This approach makes rollbacks instant—no need for painful cherry-picking. And it eliminates reverse integration, a practice that introduces more risk than it removes.
The best teams don’t manage branches. They manage flow.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Capita Secure Information Solutions Ltd
DFDS
Microsoft
Epic Games
NIT A/S
ALS Life Sciences
Sage
Boeing
Alignment Healthcare
Bistech
Qualco
Slaughter and May
Akaditi
Kongsberg Maritime
Deliotte
Emerson Process Management
Genus Breeding Ltd
Higher Education Statistics Agency
New Hampshire Supreme Court
Ghana Police Service
Royal Air Force
Washington Department of Enterprise Services
Washington Department of Transport
Nottingham County Council
Boeing
Milliman
DFDS
Trayport
Akaditi
Kongsberg Maritime
