AI is automating repetitive tasks, freeing people to focus on creative, strategic, and empathetic work that technology can’t replace. It’s a shift, not a threat.
AI isn’t coming for your job. It’s coming for the work that never deserved a human to begin with.
Filling in forms. Copying data between systems. Generating routine reports. That’s not what people are here for.
We built a system that said humans were the problem to be managed. So we created roles to match—narrow, controlled, repetitive.
Now that AI can do those things better and faster, the system is cracking.
That’s not the end of work. It’s the beginning of better work.
The kind that requires empathy, strategy, adaptability. The kind of work machines can’t do.
If AI feels like a threat in your organisation, it’s not because it’s replacing people. It’s because you’ve built roles that treat people like machines.
Time to fix that.
What kind of work are you creating space for?
No related videos found.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Lean SA
Alignment Healthcare
Jack Links
Slaughter and May
YearUp.org
Bistech
Xceptor - Process and Data Automation
Lockheed Martin
DFDS
New Signature
Akaditi
Kongsberg Maritime
Flowmaster (a Mentor Graphics Company)
ProgramUtvikling
Philips
ALS Life Sciences
Healthgrades
Slicedbread
Washington Department of Enterprise Services
New Hampshire Supreme Court
Royal Air Force
Department of Work and Pensions (UK)
Washington Department of Transport
Ghana Police Service
MacDonald Humfrey (Automation) Ltd.
CR2
Deliotte
Alignment Healthcare
Big Data for Humans
Brandes Investment Partners L.P.