Agile without a usable working product is just expensive theatre.
Yet, so many teams get lost in rituals, Jira tickets, and endless documentation, completely missing the point. Agile is about delivering value continuously—not accumulating unfinished work, endless “technical discussions,” or chasing vanity metrics.
A sprint that doesn’t produce a potentially shippable product is wasted time. A backlog filled with items that never see the light of day is a black hole. And don’t get me started on teams that celebrate velocity without considering whether they’re building anything worthwhile.
The real metric? A usable working product at the end of every sprint. That’s how you mitigate risk, get feedback, and stay relevant in the market. Everything else is noise.
Is your team delivering something usable every sprint, or just running in circles?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Akaditi
Capita Secure Information Solutions Ltd
Lockheed Martin
Cognizant Microsoft Business Group (MBG)
Sage
Emerson Process Management
Workday
Slicedbread
Slaughter and May
CR2
Teleplan
Healthgrades
Trayport
Freadom
Epic Games
Bistech
Hubtel Ghana
Microsoft
New Hampshire Supreme Court
Washington Department of Enterprise Services
Ghana Police Service
Department of Work and Pensions (UK)
Nottingham County Council
Washington Department of Transport
Akaditi
Microsoft
Illumina
Ericson
Deliotte
NIT A/S